There is no doubt that WordPress is the most popular website builder in the world. To give you an idea of how popular WordPress is, do you know that over 500 websites are built daily using WordPress compared to only 60 to 80 websites built daily on platforms like Shopify and Squarespace?

Therefore, chances are you have a WordPress website. It’s also more than likely you want your WordPress website to start ranking higher in search engine results. Fortunately, we can give you a starting point. Besides using a pay per click service, you should also know the right WordPress plugins that help improve SEO.

How Do WordPress Plugins Work?

In simple terms, a plugin is a piece of code that you incorporate into your website to add more functionality to your site. Sure, you can get your WordPress site up and running without plugins, but plugins help boost the functionality of your website. This makes your site more user-friendly and very attractive to visitors, which means a better bottom line for you. Now let’s take a look at some of the most recommended WordPress Plugins for this purpose.

Smush Image Compression Plugin

Adding images to your site’s pages can affect the loading time of your website. If your website has poor load speed, you will not be able to rank high in search engines. That’s where the Smush image compression plugin comes in. It decreases the size of your image, which reduces the time taken to load a particular page.

A3 Lazy Load

The A3 Lazy load is the perfect complement to the Smush Image Compression Plugin. That’s because even if you compress images and add them to a page, the page’s load speed can still be affected if several images all try to load at once. A3 Lazy Load prevents this by ensuring that images only load when the user scrolls down to them.

Yoast SEO

If you’re adding new content to your page, Yoast SEO is a plugin that will help you optimize the content before you publish. It also helps you add SEO-friendly meta tags and title tags.

Using these plugins will help increase your traffic. Do you know what else will help increase your website traffic? Using a pay per click service. Basically, a pay per click service involves using targeted ads that you only pay for when a visitor clicks on your ad. If you want to know more about how to bring customers to your site, we offer quality SEO services, so get in touch!