Social media advertising has exploded over the last decade. Billboards and newspaper ads are a thing of the past unless you are marketing to anyone aged 70 or older. According to Oberlo, there are up to 4.59 billion users of social media worldwide. That is over half of the world’s population at 57% using social media sites and apps. Below, you can find some more reasons why social media marketing is becoming crucial for any business.

Brand Awareness

The freedom of social media allows you to put whatever part of your brand you want on whatever social media service you desire. If an employee has a wonderful interaction with a customer, sharing the experience can work toward brand awareness. If a collaboration between your business and another company begins, sharing this collaboration can promote your company, the other company, and the collaboration efforts all in one go. Social media advertising is a great way to alert people of the inner workings of your company on your terms.

Measure Efforts

Most social media includes a way to measure activity and efforts. Social media advertising services provide a map of key performance metrics and earned media value. This allows you to track how well certain posts are doing compared to others and see where you can improve your ads and content. If you hire a social media marketing agency, they should be able to provide these numbers and statistics for you.

Build Authenticity

Social media advertising allows you and your brand to build authenticity. Oftentimes, customers will go to the direct message option on your social media page instead of the help box on your website. Internet marketing can only get you so far with a generation that focuses their attention on applications instead of browsers. Having someone whose purpose is social media management allows these questions to be answered in a timely manner as well as the questions asked on your website.

Search engine marketing is a great way to market your business. However, make sure to expand your marketing services to social media to manage the influx of people using those services. If you don’t have social media advertising services, you are missing an entire group of people who could be in use of your products and/or services. For more information on social media marketing or to get started working with an agency you can rely on to boost your marketing efforts, contact Fasturtle today!