Social media marketing is a critical component to include in any online marketing campaign. With social media sites, businesses have a tremendous opportunity to connect and engage with customers on a daily basis. While there are a huge number of sites to choose from when creating a campaign for social media marketing, Facebook is the one site that every business should be using. With over a billion members, Facebook is the most popular social media site used today, and businesses should be taking advantage of it.

Most businesses maintain a Facebook page as part of their strategy for social media marketing. If you don’t have a page, it’s important that you create one as soon as possible in order to begin catching up to competitors. For businesses that currently engage with customers on their Facebook pages, as well as those that plan on developing Facebook pages in the near future, it is essential that you understand how to best use the site and maximize the benefits it offers.

The following is a list of Facebook tips that will help to increase the success of campaigns for social media marketing in Phoenix:

• Understand Your Audience. Think about your business and what segments of the market your products or services appeal to. Once you have figured this out, it is easy to learn how this demographic uses Facebook. Some groups use social sites to simply learn more about companies and the industries they operate in while others are more interested in interacting and engaging in conversation. Develop your strategy for social media marketing in Phoenix around your demographic and the way they prefer to use social media sites.
• Use Keywords. When it comes to online marketing in Phoenix or any other city, keywords are an essential component. As with your website and blog, you should also include keywords in the content on your Facebook page and other social sites. This leads to more exposure for your business as the search results page will include not only your website, but also a number of other sites your business maintains, increasing your credibility. It also allows customers to access information from the site that they prefer.
• Create Fresh Content. Businesses should post relevant, interesting content to their Facebook pages and other social sites on a regular basis. Once again, you should have a firm understanding of the demographic of your business, so you know what information they will enjoy, and the days and times that are the best to reach them on Facebook. To make sure you stay on track with post times and days, it is helpful to maintain a calendar.
• Integrate. Your plan for social media marketing in Phoenix should be fully integrated into your overall online marketing campaign. Your website, blog, email newsletters and other online marketing outlets should include links or buttons to your social sites, such as Facebook, in order to achieve the most effective results.

Customers are gathering on social media, so it’s imperative for businesses to seize the opportunity to reach them with a well-designed campaign for social media marketing. Using the tips above, businesses can create a strong Facebook strategy that will lead to online marketing success.

If you are interested in social media marketing, but don’t have the time or knowledge to create an online marketing strategy from scratch, consider the services of Fasturtle, specializing in online marketing in Phoenix. Our online marketing experts have over a decade of experience working with businesses in a variety of industries to create social media marketing campaigns that increase exposure and engagement. For more information on social media marketing in Phoenix or wherever your business may be located, call Fasturtle at (888) 468-8785 or contact us online.