Any small business knows that a robust online presence is the key to keeping up in today’s crowded market. Your approach might include a state-of-the-art website design, careful search engine optimization, and a coordinated social media marketing strategy.

With all of these newer tools at your disposal, it can be easy to neglect one of the internet’s oldest features: email. Email might be decades old, but that does not mean it should not be utilized. Effective campaigns from an email marketing agency have huge potential for reaching inboxes and offer a unique opportunity to connect with a customer.

What is Email Marketing?

Email marketing is a digital marketing strategy where businesses send messages to a large number of people on an email list. This could be alerting them to new products and promotions, updating them on the latest news, or re-engaging with customers who have not been active recently. It is permission-based, so it heightens your chances of engagement and offers you the chance to connect with them directly.

What Can Email Marketing Do for My Business?

According to Hubspot, email marketing users enjoy an ROI of $42 for every dollar spent, which is 4,200%. An effective campaign can boost your conversions whenever you launch a product. It can also build and maintain awareness for your brand. Not only will it allow you to engage with customers, but also build loyalty so they return for years to come.

Simple Tips to Get Started

One thing to keep in mind is staying personal. Customers enjoy feeling like they are receiving a message from a real human being, not an automated system. It is also best to keep your message clear and concise. Most users will be reading your message on a mobile device, so less is more. Finally, deliver on your promises. Customers who feel like they are receiving clickbait will become frustrated and unsubscribe.

If you are excited about harnessing the power of email marketing for your business, let an experienced email marketing agency show you the ropes. Here at Fasturtle, we provide email marketing strategies alongside many other high-quality digital marketing services. Reach out to us today to get started!