If your company offers custom closets or garages, a strong digital marketing strategy can make a significant difference in the success of your company. There are many people who want updates to their homes, but don’t want to take on these kinds of projects without the help of a professional. These are the people who your marketing strategy should target. There are a lot of different marketing strategies available, so which one should your home improvement business implement? Let’s find out.

An Effective SEO Optimized Website

Searching online for their home improvement needs will be one of the first things someone will do. That is why you will want your website to be at the top of the search engine. SEO, or search engine optimization, is a digital marketing strategy that focuses on implementing keywords into the content of your company’s website. Then when people search things like “local custom closets” your website will better align with the algorithms and page rankings and will show up higher in related searches. More people visiting your website will ultimately result in more business.

Social Media Ads

Social media is one of the most used marketing techniques. Why? Because it works. Consumers spend time on social media and read reviews and recommendations from their peers. They also see many ads. According to engeniusweb.com, Facebook dominates all social media with just over 65% of social media users. Implementing social media ads on sites like Facebook will help your businesses focus on your preferred target audiences and monitor your marketing performance, while not costing too much in your advertising budget.

Managing Your Reputation

Reputations in home improvement are extremely important. Reviews can make or break a small closet or garage business. Consider using reputation management, a digital marketing tactic that manages, monitors, and responds to all virtual customer reviews of your business in a timely and appropriate manner. This shows your potential clients that you are attentive and thorough.

A marketing strategy will do wonders for your closet and garage business. After all, if your potential customers don’t know your business exists, they can’t contact you for their projects. If you’re interested in learning more about digital marketing strategies for your company, contact us today.