What Are the Strengths of Each Social Media Platform?
August 14, 2023
If you’re looking for a surefire way to connect on several levels with your customers or target audience, never underestimate the power of social media. In today’s digital age, top platforms like Facebook, Instagram, LinkedIn, X, and more, are where businesses gain footholds for success in any industry. Here’s a quick look at the individual advantages each platform poses for your company as seen from the experts of our digital marketing agency.
Still holding the top position for networking needs with 2.9 billion active users each month, according to HubSpot, the benefits of using Facebook for marketing are undeniable. This platform is a great way for your business to create a profile that links to your website, your services, other social media platforms, and showcases your company values.
An SEO agency like ours knows the important part media plays in ranking on Google. A site like Instagram is the perfect place to not only show your values, products, and latest company adventures but to also create backlinks and alt texts through these visual representatives. Posting here combines advertisement and internet marketing practices in one neat package.
This business-oriented platform allows you to target your ads to people who fit your audience. This occurs by assessing variables of different users such as their education level, previous employment, skills, and more. If you need a more professional digital space to market your business, this is the best choice!
X
Formerly known across the world as Twitter, X is where celebrities, huge brand names, and the everyday individual can come together in one feed. This is a great place to post minute-by-minute updates, share customer experiences, and answer questions in live time. Engagement is a crucial element of marketing and there’s no better site than X for that.
According to Pew Research Center, 70% of Facebook users say they use the site daily, half of which claim to use this platform multiple times in one day. While this data is reflective of just one of the top social media sites, it’s a great representation of why social media marketing can reach a wide selection of your target audience. To take advantage of our social media marketing services, give Fasturtle a call today!
Posted: 8/14/2023
