When running a business, grasping hold of how search engine optimization(SEO) works is a struggle for newcomers to the digital age. Managing your website and your client base is a juggling act that is difficult for even those who are well-versed in SEO. Finding an SEO agency is a great way to manage the requirements of SEO while you focus on your business. But don’t be surprised when they encourage you to make social media accounts.

What Social Media is Best?

According to Oberlo, Facebook dominates all social media with just over 65% of social media user sharing. Based on that statistic, you may assume Facebook is the best social media to focus your attention on for the best local SEO results. And while Facebook is a great choice due to its massive user base, the real answer is all social media is best.

It’s more simple than you may think. The more accounts you have, the larger the user base you will reach and the more people will see your content. Having multiple sites and posting across different platforms will increase the chances your content is shared between users and is seen by as many people as possible. Driving traffic to your website through social media content is a great way to improve your site ranking, as well.

How Can You Utilize Social Media Influence?

Plenty of people use social media to find their newest source of products and services. The search bar in social media platforms is robust and functions well, allowing users to find businesses and companies through local SEO rankings. Taking time to optimize your social media page with relevant keywords, or paying an SEO agency to do it for you, will increase your website’s visibility over your competitors.

Social media advertisements allow you to reach a client base who didn’t even know they needed your services. An SEO agency will ensure your website design is ready for new clients driven to your page through social media marketing. Reaching existing clients is important in order to keep them up to date with any new products or services you may offer as well. New clients, however, are the path to expanding your business and exploring the possibilities that come with growth.

Once you find the proper SEO agency for your business, don’t be surprised when they explain to you the benefits of using social media, and even offer to post for you! Work with our organic social media services to improve your business’s local SEO and website ranking. Contact Fasturtle today at (888) 468-8785 to start your SEO journey!