While SEO, website design, and social media marketing all have big roles to play in the success of a business’ marketing campaign, paid advertising is another tool that has helped countless businesses reach their goals. In fact, search ads have caused brand awareness to skyrocket as much as 80%, according to Google themselves! Pay-per-click advertising has been around for many years, with different industries seeing different levels of measurable success.

Clearly, an ad is only as good as its copy, visual appeal, and resonance with its targeted customer. Each industry has its own customer base to reach and researching your own industry’s average Google and Microsoft Ad rates can help your campaign’s results to make more sense. In this blog post, we will explore Google and Microsoft Ad benchmarks for several service industries, based off of the 2022 statistics gathered by WordStream by LOCALiQ.

Real Estate Services

It is no surprise that real estate services sit in the top five industries for click-through rate in 2022. With an 8.55% CTR, quality real estate ads are sure to bring traffic to a site this year, especially considering the heightened demand for housing.

Attorneys and Legal Services

Legal services are crucial to just about everybody, but they are surprisingly the highest on the list for cost per click as well as cost per lead. If you are looking to advertise for an attorney with a pay-per-click service, be ready to pay an average of $83.10 per lead and $8.67 per click.

Business Services

Business services include marketing, management, IT, and much more. Advertising for this industry will cost you around $4.85 a click and yield a 5.17% click-through rate. With an average conversion rate of 5.31%, you can expect to get a fair number of responses depending on your business ad’s quality.

Dentists and Dental Services

The dental industry boasts one of the highest average conversion rates in this list, sitting at a solid 13.33%. While the cost per click averages at $7.10, you can be sure that your lower number of ad showings will pay off in valuable conversions.

Surgeons and Physicians

Surgeons and physicians have only a $3.78 average cost per click, while still having a 15.07% average conversion rate. A perfectly-targeted ad for a doctor or surgeon can reap several promising leads.

Obviously, not every Google and Microsoft Ads campaign is built equally. A stunning website design and attractive landing page are also crucial for keeping the ball rolling on click-through leads. If you are looking to set up your first pay-per-click ad campaign, or need expert assistance on your website design, give Fasturtle a call today. We pride ourselves on helping our customers reach their goals, so reach out to us and see how pay per click services can work for you!