Video killed the radio star, but Internet hasn’t killed the video star. As a matter of fact, Internet streaming via subscription services and social media represents a huge business. Video makes up 74% of online traffic. You don’t have to become YouTube famous to capitalize off video marketing. By putting a video on your landing page, you can increase your conversions by 80%.

Digital Marketing with Video

So, what are the best practices for digital marketing with video? We talk about it on this episode. You’re going to want captions, for example, because 85% of Facebook video is watched without sound. And you don’t need a huge Hollywood production: according to Animoto, almost two-thirds of consumers like their videos under 60 seconds.

Voice Purchases Increase in 2017

Other digital marketing trends? Voice purchases are on the rise. While Fortune takes heat for blaming millennials for killing department stores, Search Engine Land reports that 37% of millennials “always” or “often” shop online using voice search. 43% of millennials have bought something using voice-enabled devices in the past year.

For current events, we discussed Google’s $2.7 billion fine as a result of the European Union’s antitrust case. Ouch. We need a win to offset that, and Amazon Prime Day came through by beating out Black Friday sales numbers.

To hear more, listen to our show on Money Radio Monday at noon, or catch up with the podcast.

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