Link building is a beneficial tool for online marketing in Phoenix. It is an excellent search engine technique that can improve your search rankings overtime, and can also lead to increased exposure, targeted traffic and conversions. While there are a variety of ways that businesses build links, one of the most widely used and effective online marketing tools is that of the press release.

Press releases have high link building abilities when written, optimized and delivered properly. The following tips will help you to create a press release that will offer the most benefits for your digital marketing campaign:

• Provide Real News. Many businesses stuff keyword after keyword into the headline and body of a press release while offering the reader no real content. Avoid these false search engine techniques, and remember that press releases should provide real, interesting news that will spark a reader’s interest. To gain the most from your efforts for online marketing, it is essential that you create press releases with content that is appealing to both search engines and readers. If you are unsure how to do this, copywriting services in Scottsdale and the greater Phoenix area can help.
• Optimize Appropriately.  When optimizing your press release with keywords and other search engine techniques, it’s important that you not overdo it. Make sure that all keywords selected are those that flow naturally with the content, so readers will see the value in what you have to say. If you over optimize, customers, bloggers and other journalists will quickly realize that the article is only written in an attempt to quickly build links. To avoid this online marketing hiccup, optimize appropriately and rely more on the actual content of your press releases, so people will want to learn more about your business and the products or services offered.
• Add More Site Links. To gain the most from online marketing, you should include additional links to pages of your site on your press releases. These links should be relevant to the content you have provided in the release, offering more in depth information on the topic. This search engine tactic will help you to increase targeted traffic and keep readers moving deeper into your site, which is good for on page metrics.
• Choose the Right Time. To increase the chance of customers or journalists reading your press release, it is important to consider the time that you will send it out. Consider the day of the week and the time of day. What would be best for your particular audience? You should understand when bloggers and journalists typically read the news that they will then write and share with their audiences.

Many businesses use press releases purely for fast link building activities, and choose not to use this online marketing tool in a way that will actually benefit them the most in the long run. Instead of taking shortcuts, follow the above tips to help you create a press release that will offer the most benefits for online marketing in Phoenix and cities throughout the country.

If you are interested in using proper search engine techniques, such as the press release, for your business, the online marketing experts at Fasturtle can help. Our team of talented, well-rounded digital marketing professionals provides search engine optimization and copywriting services in Scottsdale that will build valuable links that increase exposure for your business. For more information on our digital marketing services, please call Fasturtle today at (888) 468-8785 or contact us online.