Most people use the internet to find local businesses for their needs. The goal for any business is to be found by these potential customers by appearing as high as possible in search results. Homecare companies need to find ways to stand out among their competition online and to find new customers. One way to gain an advantage that way is through PPC or “pay per click” advertising via Google Ads.

PPC Advertising and Google Ads

PPC or “pay per click” is a type of internet advertising that allows companies to pay a fee, usually monthly, to place ads on a search platform like Google or Bing. According to PPCProtect, 79% of marketers say PPC is hugely beneficial for their business. One of the most commonly used PPC platforms is Google Ads.

Google Ads works by utilizing keywords that businesses use. When someone searches those keywords, the search results will have that company’s ad up at the top of the page with a banner that says “Ad”. Google Ads are the first results seen by consumers because they appear at the top of each page before any local or organic listings. Studies have shown that not only will people click on results on the first page of Google, but they also usually click on one of the top three results. That is why working with Google Ads to get your business in one of those spots is a great way to get more customers on your website.

 Why Google Ads Will Help Your Homecare Business

The homecare industry is crowded with many businesses, both big and small, offering their services. Ads are one component of a comprehensive marketing plan that will help increase your leads for future potential clients. These ads not only help increase your business by attracting individuals who are actively searching for home care services, but they will also be useful when your business is hiring.

Pay per click advertising is one of the most common and effective ways to increase leads to new customers. The homecare industry is no different. If you are looking for ways to get more company visibility, consider using Google Ads. Contact us for more information on pay per click advertising.