Summary: Facebook has 2.9 billion users monthly, and offers advertising methods to personalize and reach your audience. Instagram is best used for showcasing visual content that will inspire people to look further into your business. LinkedIn is best for those marketing to other businesses for their sales. X’s best feature is to be able to quickly share updates and messages with a broad audience. But all can be easily incorporated into your social media marketing strategy.

Social media has become a far-reaching, all-encompassing term to describe the platforms that best showcase the ability to share, discuss, and inspire others, with each platform using different methods to empower their users. Choosing the right platforms for your business to market on is crucial for effective business growth. Let’s explore the top contenders and ways that they can be utilized within your social media marketing strategy.

1. Facebook

With a staggering 2.9 billion monthly active users, Facebook is the social network with the largest audience, perfect if you want to focus on just one platform yet still reach a great number of people. First, you should create an engaging business page that quickly makes your business stand out in the minds of your customers. Once you have built a large enough audience look into your page insights to best understand your audience with demographic and habit information. Facebook also has a built in feature perfect for any social media marketing plan, with targeted Facebook Ads that can be personalized and do not intrude on user experience.

2. Instagram

Boasting 2 billion monthly active users, Instagram is best known for its plentiful visual content. Showcase your products through engaging visual and easily find people who have interests in your industry through hashtags. While videos can also be easily shared on this platform, make sure to keep them short and engaging, as viewership drops off exponentially as video length increases.

3. LinkedIn

For B2B marketers, LinkedIn’s 950 million members make it perfect for this purpose. You can easily find and build connections, leverage personal profiles and company pages, and utilize insights to see where your target audience is located and where they are employed. Regular posting, engagement, and targeted ads are crucial for success on this more professional platform.

4. X (formerly Twitter)

X’s 556 million monthly users trust the platform for real-time updates. Built off of short text posts that get straight to the point, X is perfect for industries requiring up-to-date news. To get more personal, features like live streaming, communities, and hashtags let you easily engage with your audience. While business posts may not gain as much traction, it remains an influential platform for brand updates when people have questions about your business.

If your business is looking to start expanding its social media presence, Fasturtle’s social media management packages are designed to amplify your presence and create meaningful results. Connect with your audience, engage with potential customers, and watch your business soar. Elevate your strategy with Fasturtle, and talk to an expert today.