When Google was asked whether or not social media is part of their algorithm, they made it clear it isn’t. But does that mean social media shouldn’t be included in your SEO campaign? If you ask SEO firms in Phoenix, they’d say no.

It’s been found out that despite the absence of a direct correlation, how a page fares in social media outlets have an effect on how it will be ranked by search engines. Why? Because of links.

Take note that links are among the most critical factors that affect your site’s ranking in SERPs. Shares on Facebook, Twitter, and other social media platforms can still be considered as linking to your content. The more people share your article, the more Google and other search engines will recognize its relevance. In a nutshell, social media marketing does three things by putting your content out there:

• It promotes it
• It increases brand awareness
• It provides an avenue for more interaction with your target audience, brings them much closer to you

Upon learning the importance of social media to your SEO campaign, what are the things you should do to improve?

1. Polish Your Profile

First impressions still last. Your business should be presentable at all times. When it comes to social media, you need to make your business presentable with your profile. Use relevant profile and featured photos, write descriptions in a way that visitors get an idea of what to expect from you, set the right category for your business or organization, et cetera. These may be little things, but if you don’t take care of them, you will lose more than a few customers.

2. Be Consistent with Your Posts

If you want to start building your reputation in a particular niche, you’d want to be consistent in your posts. Remember, there are many content creators like you out there. Among the things that will set you apart from them is how committed you are at what you do.

3. Come Up with Catchy Headlines

There are a lot of sites that can help you create headlines that are perfect for your social media posts.

4. Include Videos and Images

Videos and images remain to be the most shareable content in social media posts. This is why platforms like Instagram have more than 500 million daily users.

5. Make it Easy for Visitors to Share Your Content

By adding buttons that make sharing to Facebook and other outlets, one or two clicks away.

Once you’ve done all these, don’t forget one more thing: engage with your visitors. Social media, after all, is founded on the principle that everyone must be able to connect and interact with one another despite the distance. Need help with your business’ social media? Contact Fasturtle today.