Search Engine Optimization (SEO) is an important component to online marketing success. In order to be found by customers, it is essential that your website rank as highly as possible on search engine results pages. In addition to your website, it is now also important that you place some of your focus on social SEO, optimizing to improve rankings of small business social media pages, such as Facebook and Twitter. The best way to achieve high search rankings for all business owned social media pages is by creating a strategic SEO campaign.

The following are a few social SEO tips that will help you to improve your small business social media marketing strategy:

• Optimize Small Business Social Media Pages. When using social media, you should always offer your customers as much information as possible. Be sure to fill out all available sections of a profile, such as the about section and information section. Not only will you give customers important information about your business, but you can also improve your SEO by strategically placing business specific words or phrases within this content. Choose keywords that customers would commonly search while looking for a business such as yours, and also be sure to optimize your small business social media pages for local search by including your address.
• Optimize Social Media Updates. In addition to your basic business information, it is also important that you optimize content that you regularly share on your small business social media sites, such as updates, tweets, pins and more. Make sure to include the name of your business in new posts as search engines will associate keywords used to describe the products or services your business offers with your business name. Optimizing social media posts will help you to achieve better results from your SEO campaign in Scottsdale or another city.
• Build Links. One of the best ways to improve your SEO is through link building, which can be achieved by including social share buttons on website pages and blogs. When you have many inbound links from high quality pages, your own pages receive higher authority, increasing SEO value. Social signals, such as likes, comments, retweets and more are also highly beneficial as search engine algorithms now weight these when assigning rankings. For this reason, it is now more important than ever that you share content that is interesting and relevant to your audience, so they will want to share it with their friends. In addition to inbound links, it is also important that you build outbound links to high quality pages to improve results from your SEO campaign in Scottsdale.
• Create a Google+ Business Page. For search engine optimization purposes, specifically within Google, it is beneficial to sign up for a Google+ Business page. Google+ allows businesses to add a number of links, which can include links to your website, blog and other small business social media pages, increasing your chances of achieving a high search engine results page ranking. To increase local search rankings, you can also create a Google+ Local Listing, allowing you to be found by customers in the community you serve. Creating a Google+ Business and Local Listing page is relatively quick and simple, and can be beneficial for any SEO campaign in Scottsdale.

Implementing the above social SEO tips will help you to create a strong SEO campaign in Scottsdale or any other city throughout the country.

While the above tips are helpful, it is important to remember that search engine optimization is a complex, ongoing process that requires a lot of time, which many business owners don’t have. If you would like some help in creating a strategic SEO campaign in Scottsdale or wherever your business may be located, the search engine optimization experts at Fasturtle are here to help. With over a decade of experience, we have worked with hundreds of businesses to create personalized search engine optimization strategies that produce results. For more information on building an SEO campaign in Scottsdale or another city, call Fasturtle at (888) 468-8785 or contact us online.