Innovations are what makes a business continue to grow. If one company does not innovate, it might slowly die down. This is why it is important to continually check trends and use them to your business’ advantage. If you are engaged in social media marketing, here are a few trends that you should get your hands on.

The Constantly Changing Google

Google frequently changes its algorithm. Currently, they are adopting a new formula that has more customer-oriented marketing. Google now includes automation in almost everything– bidding, ad creation, and targeting. What does this mean? It means that as a website owner, you need to pay attention to optimizing mobile websites, valuable content, speed, and usability. If your website does not have a mobile version, you better start asking your team to make one.

Chatbots

Chatbots are now growing its importance in the digital world. Customers are the key to any business, and it’s essential that you can cater to them 24/7. Bots help you achieve that 24/7- customer service without adding staff.

Videos, Videos, Videos

Video promotion is on the rise as live streaming is starting to be very popular. Videos can implement ad placement or display your business’ contact information. It also keeps the viewer engaged when a video looks interesting and has great value. Mobile video consumption has increased by 100% every year according to YouTube.

Social Media Sites Integration

Social media platforms have integrated their services in third-party applications, and there are no signs of slowing down. In the coming years, they will continue to integrate their services into more and more applications to reach a bigger audience.

Influencers

Brands are now taking advantage of influencers as more and more people buy from what celebrities promote. The reason behind it is people would buy more from someone they trust, or at least they trust that person’s taste in things.

Social media marketing is challenging, yet very exciting as things continue to change and grow. Being able to adapt to new trends and innovations is essential. Of course, you will not be able to learn everything in one sitting. It takes hours and hours of studying and application even to scratch the surface of all the trends. It is essential to have a team that helps you achieve your target while being able to utilize the trends in the market. Work with Fasturtle in Phoenix to stay on top of the game in trends in updates. As new things develop, so should your business.