Search engine optimization is a key part of internet marketing. It helps you make sure that your website is seen by both search engines and the people who use them. These methods are used to help your blog or website rank higher in SERPs than your competitors. While having a good SEO strategy is wonderful, there are going to be times when you need to update it. These are signs that you need to make some changes to your SEO strategy.

Organic Traffic is Dropping

When you start to see a decrease in search engine traffic, something is going on. This might happen one month due to a holiday, but your traffic should recover after that. If you’re not seeing a recovery in organic traffic, it means that you need to update your SEO strategy.

Google Updates Killed Your Traffic

Some websites take a hard hit from updates and others do not. If your website is one that starts to lose traffic due to a recent algorithm update, it means that you need to do some research. Find out why and then update your strategy accordingly to get your traffic back.

It’s Been Awhile

The same tried and true methods continue to work, but internet marketing is consistently evolving. You need to stay on top of trends in internet marketing and make adjustments to your SEO strategy in order to make sure that you continue to beat your competitors.

Your Articles Continue to Not Rank Well

We’ve all heard of the Google sandbox that new websites have to make it out of. However, you should slowly start to see more traffic throughout your first year. As years go on, you should see a steady increase. However, if you’ve noticed that your articles are not ranking well regardless of age, it’s a sign that there is something wrong with your SEO strategy. Conduct research to update your SEO or contact an internet marketing agency for additional assistance.

The ins and outs of search engine optimization are a lot to learn for one person. If you’re struggling to make it all happen and are ready to step up your internet marketing efforts, contact us today.