If you run a business and you’re looking for ways to promote your product/services, then you’ve probably heard of these three terms: search engine optimization (SEO), pay-per-click marketing (PPC), and social networking. These terms can be confusing and easily mixed up, but they’re very different and the advantages they have for your business need to be understood clearly.

SEO

SEO is search engine optimization, called search marketing or organic search marketing. SEO campaigns take time and establish your presence on the internet. It does this by creating relevant content that ranks your website high on Google and other search engines. It also involves link building. The right content marketing campaigns establish your business and build your reputation within six months to a year on average. While SEO takes time, it’s pay-off is huge. Once you’re established, you’ll have regular visitors on your site and will have built up a strong consumer base. Basically, if you want better business in the long run, hiring SEO experts in Phoenix is the right marketing approach.

PPC

PPC, or pay-per-click marketing is paid search. It means getting leads by putting ads on search engine pages. Every time someone clicks on the ads, they land on your page. It’s a great way to quickly boost traffic to your site. It’s also ideal for startups and business that have put up new web pages, as new sites don’t have traffic yet. Unlike SEO, PPC is immediate. With the help of PPC experts in Phoenix, you’ll increase traffic to your pages within 3 to 9 months.

Social Networking

Social networking or social media helps generate traffic to your site. With real-time responses and easy communication with customers, there’s a lot of possibility for strengthening consumer engagement levels with your products or services. That makes it a must-have in your marketing plans and strategies.

Which One is Right for You?

It’s highly likely that no single approach is enough. You need all three to address different gaps and deficiencies in your marketing. If you have low traffic, paid search or PPC campaigns can help. If you want to boost those efforts with long-term campaigns, then get your SEO campaigns up and running while you run your PPC ads. Then use social networking to boost engagement. With all three, your firm will achieve success.

Get the digital marketing your business needs. For SEO, PPC, and social media services in Phoenix, contact Fasturtle today.