Investing in search engine optimization is one of the best strategies you can use to grow your business. If a business has an online presence, it can benefit from WordPress web design services and social media marketing. According to DataReportal, there are over five billion people globally who use the internet regularly. With so many users around the world, generating traffic on your domains does not have to be a challenge. Let us explore some simple SEO tips for small businesses.

Put Out Evergreen Content

Producing evergreen content is a highly recommended blogging strategy. This type of content includes subjects and topics that are not time-dependent or would qualify as breaking news. Instead, you can provide readers with content that stands the test of time, such as age-old truths about the industry you operate in, your audience, your beliefs, and engaging new information. By optimizing this content with linked keywords, you can boost your Google rankings and become one of the top results when a user searches that term.

Utilize Title Tags and Meta Descriptions

Meta data should be a focal point of your SEO strategy. One of the benefits of using WordPress web design services is that you can add a keyword, title tag, URL slug, and meta description to every page. Each of these is part of the search snippet when the page appears in Google’s rankings. When you optimize these data with keywords, the name of your business, and calls to action, you significantly increase your chances of generating traffic.

Focus on Content Quality

No matter what type of content you are placing on your website, it needs to be grammatically correct and relevant. If your SEO is successful and your keywords help your site rank in one of Google’s top positions, users may turn away if they see a typo or grammatical error. Even a misused comma can make a large difference. If your goal is to retain every potential client or customer that you attract, you should invest in resources that prevent grammatical mistakes. Consider a browser extension that features grammar suggestions and points out other errors.

For more information about SEO tips, website design, or keywords, contact Fasturtle Digital today. We look forward to working with you and helping you increase internet traffic for your business, whether large or small.