When redesigning your small business website in Scottsdale or any other city throughout the country, there are a number of factors that must be taken into consideration. Many business owners tend to think of a site redesign from a purely cosmetic perspective, such as the graphics, buttons, colors and fonts. While you should focus on design elements that are visually appealing and user friendly, your small business website redesign must also include search engine optimization techniques in Scottsdale.

If you are interested in redesigning your small business website in Scottsdale or another city, consider the following list of factors:

The Fold

The most important components of your business should appear above the fold, which is the portion of your small business website in Scottsdale that the customer views without scrolling. The content above the fold should contain linked content, which is highly beneficial for SEO purposes. In addition to linked content, some non-linked content should also be included. Search engines take the amount of linked and non-linked content above the fold into consideration, and assign various rankings based on the placement of this content; therefore, it is important that you strike the proper balance.

Many web designers heavily weight the visual design of a website over search engine optimization techniques in Scottsdale, which can negatively impact your SEO. Designers tend to value whitespace as it is more visually appealing, but this means that important SEO components are pushed down below the fold. When deciding to redesign your small business website in Scottsdale, always choose a designer that is well-rounded and understands the importance of balancing strategies for both design and SEO.

Content

Websites today are built to be cleaner and more user friendly, which encourages a higher response from customers. For this reason, many small business websites in Scottsdale tend to lose a lot of non-linked text during a site redesign, meaning keywords are often lost as well. If you don’t maintain a high keyword density by adding keywords back into your new content, your SEO keyword rankings in Scottsdale and other cities will suffer.

A talented, experienced web designer will understand the importance of SEO keyword rankings in Scottsdale. When adding keywords into your content, the designer and copywriter will employ a keyword strategy that includes the following:

• Short-tail and long-tail keywords

• Linked and non-linked keywords

• A keyword density that evenly weights all keywords used

Internal Linking

Internal linking is often very strong on older small business websites in Scottsdale, so you may be wondering why businesses want to redesign their sites. One of the biggest reasons for redesigning a website is that consumer preferences have changed. Today, customers expect a cleaner, more straightforward site that is easy to navigate. Older sites tend to contain a lot of content and other outdated components, such as site structure, that make navigability more complex. For this reason, business owners are highly encouraged to redesign their small business website in Scottsdale.

For those businesses that do redesign their small business websites in Scottsdale, it isn’t uncommon for internal linking to automatically be negatively impacted. If you are prepared ahead of time, however, this isn’t a huge cause for concern. This can easily be avoided by making sure that your web designer puts in the work to internally link the pages of your small business website in Scottsdale or another city. The main pages should be well linked to lower level pages and vice versa.

Search engine optimization techniques in Scottsdale, such as the ones above, are essential to redesigning a website. By employing these techniques, your business will maintain strong keyword rankings in Scottsdale and other cities through the country.

When selecting a web designer for a redesign of your small business website in Scottsdale, it is essential that you choose one that has the skills to build not only a site that is visually appealing, but one that also incorporates SEO principles. At Fasturtle, we have over a decade of experience working with clients in a wide variety of industries to build effective small business websites in Scottsdale. Our team of online marketing professionals has the talent and skills to provide clients with high quality web design, copywriting and SEO services. For more information on redesigning a site using search engine optimization techniques in Scottsdale or another city, please call Fasturle at (888) 468-8785 or contact us online.