Because of the internet, more people scour business reviews now than ever. When it comes to the art of good reviews, five important elements to keep in mind are:

• What
• Why
• Who
• Where/How
• When

Be sure to read our other articles in our series! This one will be focusing on: When.

Mention Before, Ask Later

This may seem obvious, but you should never ask for a review before providing a service. However, it’s smart to briefly mention your review process at the beginning of a customer interaction. This will allow your customer to carefully analyze their provided service and give you useful feedback. It also helps your customers understand how important reviews are to your business, meaning they’ll take them seriously.

Always VS Sometimes

As discussed before, the benefit of always asking for a review is that your business will have tons of them. This will allow you to really analyze what you’re great at and what you need to work on. Unfortunately, it inevitably means that you’ll get bad reviews from upset customers that were asked to give their opinion.

Asking for a review from certain customers gives your business more control over your reviews. So, when does service warrant asking for a review?

Going Above and Beyond

If your business decides to ask for reviews from certain customers, it’s important that you place yourself on the customer’s side. Whether it’s tech support or a car wash, it’s quite odd to receive subpar service and be asked to write a review. The last question you want your customer to ask after your employee mentions writing a review is, “Why?”

Reviews should be asked for when your business meets more than your customer’s expectations. It’s service like helping a gym member open their lock or heating a new parent’s bottle in the kitchen that earns good reviews.

If you’re going to ask for a review, earn it.

How are your reviews? Contact us to learn more about our Reputation Monitoring services.