Optimizing an online presence is becoming a successful strategy for many businesses. While social media, company websites, and advertisements are all great investments, you first need your internet marketing agency to attract traffic to your site. Local search engine optimization services can boost your rankings and establish your company as a top search result. Let us explore the reasons you need to budget for SEO further.

Backlinks

An SEO agency will likely incorporate backlinks into the packages they offer. A backlink is a web page, typically offsite, that contains a link to another organization’s website. When third-party sites contain links for your site, Google sees this as a vote in your website’s favor. This can boost your site’s perceived legitimacy and make its position in the rankings more grounded. According to Ahrefs, search engines are the first online stop during 68% of all online experiences.

Keywords

Many times, an internet marketing agency will optimize your website with keywords of your choosing on as many pages as possible. With an indexed site that contains a keyword on every page, you increase your chances of generating traffic to your site. Keywords can be anything from the service you provide to the industry you work in, both of which you can build up with location-specific geos to further tailor your optimization to your city or region. By increasing your SEO budget, you may be able to increase the number of keywords that are being used to direct web traffic to your site.

Website Design

Many SEO agencies will also dedicate their labor to ensuring your website looks presentable, professional, and accessible. Formatting and spacing are often just as encouraged as language and grammar. Additionally, the inclusion of images can provide visual aids and contextualization for the descriptions of your services. Websites are not only great informational resources, but they are also great for online sales and communication. To help your site be seen, not only will front-end content be optimized, but meta descriptions and title tags will also be tailored because of their importance in SEO strategy.

If you do not have a company website or are looking to optimize your current platform for better rankings, contact Fasturtle Digital today. We offer the digital marketing Phoenix trusts most, from keyword research strategies to WordPress web design services. For more information or to get started with our services, be sure to give us a call!