Small businesses have little margin for error. But when you get it right, small businesses can grow exponentially by providing consumers with the options they cannot get from your competitors.

In today’s marketplace, you will need a digital presence to reach those customers. Here are some questions and answers about the importance of digital marketing for a growing business.

Why is digital marketing important?

The Internet and smartphones have changed how people shop. Most consumers conduct at least one online search while making a purchasing decision. These online searches include:

• Searches for local businesses that can supply the customer’s needs immediately
• Searches for the best pricing
• Searches for reviews of products or services

If you do not market online, you miss the opportunity to reach these potential customers when they are ripe for your marketing pitch. Simply put, you must market digitally because your customers are already online looking for the information you have.

Is digital marketing expensive?

Digital marketing is surprisingly affordable, particularly when you consider the return on investment. For the price of a direct mail marketing campaign that may reach 10,000 potential customers, you can run a digital marketing campaign that could reach 10 million potential customers. When growing your business, you must reach customers, even if they are on the other side of the world.

How can digital marketing make my business stand out from its competitors?

If your business is in a crowded industry, digital marketing gives you the ability to customize your marketing efforts to your business and your customers. For example:

• Search engine optimization allows your local SEO company to tailor your website to the geographic areas and search terms that will garner you the most promising sales leads.
• Pay-per-click advertising can put your ads at the top of the search results for your most important services.
• Content marketing can create goodwill with potential sales leads by proving them something of value for free, like a buying guide, idea gallery, or informative blog post. Content marketing gathers three times more leads than outbound marketing and costs over 60% less.

Digital marketing provides a growing business the opportunity to supercharge its growth. By putting the business in front of potential customers at the right time, and building goodwill with them as they go through their purchasing process, your business can capitalize on the power of digital marketing. Contact Fasturtle Digital today to learn more about how a professional digital marketing company can help your business.