In today’s market, businesses must have strategies in place for social media marketing, which includes active profiles on social media sites. There are a seemingly endless number of social media sites that you can choose to communicate with customers, but it is essential that you make one site a top priority: Facebook.

With over a billion monthly active users, Facebook is a social media marketing tool that is highly beneficial for small businesses. While most business owners understand the importance of Facebook in their strategy for media marketing in Scottsdale and other cities, many are unsure of how to go about promoting their new pages.

If you have or are planning on building a new Facebook page, consider the following tips to increase traffic and engagement:

• Share with Friends and Family. People close to you want to see your business succeed, and will likely be more than happy to help you out. By simply liking your Facebook page or even sharing a link to your page on their own social media sites, the number of potential customers for your business can grow quickly. This is a great method for businesses to employ when initially seeking to grow a Facebook fan base.
• Add Social Media Buttons. One of the best ways to promote your new Facebook page is by integrating social media buttons into the various components of your campaign for media marketing in Scottsdale. Adding a Facebook button to your website, blog, email newsletter and other social media sites will help customers to become aware of your new page, increasing the number of visitors to your site.
• Send an Email. If you are currently running a campaign for email marketing in Scottsdale or another city, send out a special email to inform your customers about your new Facebook page. Those that signed up to receive your email newsletters are big fans of your business and its products or services, and will likely be thrilled to connect with you on Facebook.
• Promote Offline. While it is highly beneficial to promote your new Facebook page online, you can also drive traffic to your page by including the Facebook logo and website URL on offline promotional materials, such as business cards, flyers and signs. This only increases awareness of your site, and helps you to grow the number of customers and potential customers that view the valuable content you share.

Keeping the above tips in mind will help your new Facebook page to hit the ground running, quickly increasing traffic levels and establishing a loyal, passionate fan base.

If you are interested in building or improving upon your campaign for social media marketing, which includes strategies for Facebook, consider working with the experienced online marketing professionals at Fasturtle. Our talented team specializes in a wide range of marketing solutions, including custom website design, search engine optimization, social media marketing and email marketing in Scottsdale. We can work with you to create highly personalized strategies for media marketing in Scottsdale or wherever your business may be located. To learn more about social media marketing or any of our other services, call Fasturtle at (888) 468-8785 or contact us online.