Because Google is responsible for 90% of all internet searches conducted in the U.S., businesses all across the nation have turned their attention toward digital marketing. And while there are many different strategies offered by your average digital marketing agency, pay per click advertising is one of the most compelling.

PPC, as it’s often called, provides business owners with a unique way to place ads in search results in order to target audiences seeking relevant solutions. But if you’ve never engaged in pay per click advertising before, it’s understandable that you might have a number of questions about the process. While working with an agency that offers PPC marketing Phoenix business owners trust can increase the success of your campaigns, you may want to learn a bit more about PPC prior to making this decision. Here are a few FAQs pertaining to PPC management services that will add to your understanding.

What Do PPC Ads Look Like?

You’ve probably seen PPC ad placements before without fully realizing what they are. When you conduct a search query in Google, you’ll be served many pages of results. At the top of these pages, you’ll usually find a few results at the top that are marked as ads. Although these look like other sites that show up organically when you search for something, they’re actually PPC ads. Pay per click advertising can also appear as images when you conduct searches for specific products.

Depending on the keywords used in a given campaign, these ads may or may not align with what a user is specifically looking for. Typically, PPC ads will contain a headline, a short description, and two different URLs — one that’s displayed and one that is included as part of a clickable link. The one contained in the link may be more specific, while the display URL is often more general to give users information about the company hosting the ad.

Does Pay Per Click Advertising Actually Work?

Those who aren’t overly familiar with digital marketing often want to know whether these methods really produce results. The answer here is yes — but like any form of advertising or promotion, it requires a lot of skill to create ads that convert. PPC ads, in general, can be very compelling. Statistics show that pay per click advertising receives a significant share of clicks in search results and that users who click on ads are far more likely to buy a product or service than someone who navigates to a site organically.

The reason for this is that people who click on ads already know what they want; when they get to that point in their buyer’s journey, they’re looking to compare prices and go through the purchasing process. In addition, PPC ads come with an excellent ROI and are often ideal for those who need an increase in traffic in a short period of time. Of course, if your PPC ads are mishandled, you could end up wasting money — which is why you’ll want to work with an experienced digital marketing firm when it comes time to run your ad campaigns.

Are PPC Management Services Better Than Other Types of Digital Marketing?

It really depends on your goals and your budget. In some cases, PPC may be superior to other forms of marketing — or it may be the best option for a specific period in order to grow your business. In others, PPC may be best utilized alongside other forms of internet marketing (such as SEO).

Even if you’ve never seen success with PPC before or you don’t know the first thing about search engine marketing, don’t assume that this form of advertising can’t work for your business. It’s best to talk to a marketing agency that can identify the challenges and strengths of your organization to determine the best strategy for your success.

Now that these FAQs have been answered, you may be eager to learn more about PPC and what it can do for you. Please contact our team today to get started.