Big data and artificial intelligence shape digital advertising. People leave data trails across the web, empowering algorithms to personalize ads and services to specific users. Ever visit an online shop, only to see an ad for similar products later that day? How about subscription services that keep you hooked by recommending products you like (looking at you, Netflix)? Paid Predictive Media gets you in on a 17.6 billion dollar industry.

Google AdWords

A great organic SEO strategy pays for itself over time, whereas search engine ads draw immediate attention to your site and lead to quick returns. Consider these stats:

• Around 46% of users can’t tell the difference between search engine ads and organic results.
• 41% of all clicks go to the top three paid ads on SERPs.
• Pay per click ads result in 50% more conversions than organic site traffic.
• Search ads increase brand awareness by as much as 80%.

AdWords supplies revenue while you take the time to develop and implement organic SEO strategies. You set a budget and create your ad with keywords. Google lists the ad at the top of SERPs as a “sponsored link” when people search for your keyword – yes, above the local pack and organic search results. You can target geographic areas to narrow your audience. On average, businesses earn $3 for every $1.60 spent on AdWords.

Facebook Ads

Facebook Ads allows you to directly target an audience filtered by geographic location, gender, age, interests and more. Take advantage of this to create multi-pronged campaigns directed at different audiences, or to streamline the process of reaching a specific audience. Staggering amounts of demographic information plus the ability to analyze audience responses = Facebook topping the digital ad revenue charts alongside Google.

Multichannel Strategy

Google and Facebook rule the paid predictive landscape. Yet the biggest search engines, social media platforms, photo sharing sites, streaming services and Amazon all offer ad space to businesses. Consider taking advantage of platforms that complement your niche. For instance, 65% of B2B companies have attracted new customers through LinkedIn ads.

At Fasturtle, each client receives a custom approach to paid digital advertising based on business objectives and data-driven strategies. We don’t limit your potential ROI to the two biggest platforms; we deploy ads across the digital landscape wherever you’re most likely to be seen. Contact us for an evaluation.

Ready to launch a paid digital ad campaign strategy? Contact us to get started.

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