Today on Money Radio, Armando Nava joined us to discuss criminal law and DUIs in Arizona. As one of Fasturtle’s clients, he also shared his experience with PPC ads driving revenue at his law firm. Thanks, brother! Hopefully, you won’t be in a position to need his legal advice, but you can at least tune in to hear his digital marketing advice. We’re not here to judge, we’re here to help.

Moving On to Moz Con 2017

Have you heard of Moz Con? We paid a visit to Seattle to attend, and not just for the snacks. Moz is the SEO strategist for SEO strategists, and they make it fun to stay at the forefront of digital marketing news and developments. So what’s new in the SEO industry? As always, quite a bit.

Facebook Google Newsfeed

For years, Google has been known for its simple home page. They spruce up their logo with a daily Doodle, and that’s been just about the extent of their web design. After all, Google is all about the search bar, right?

Recently, Google’s been eyeing Facebook as a competitor in terms of where Internet users go to find information. While Google rules for searchers who have a specific intent, features like Facebook’s newsfeed attract clicks from more aimless browsers.

Using big data – i.e. your search and browser history – Google plans to populate their home page with predictive content. It remains to be seen whether the Google newsfeed will prioritize paid content, but since they make money off ad revenue, paid results will probably feature in this new UX. Unlike the Facebook newsfeed, Google execs aim to avoid the so-called “bubble” created by social media feeds populated by posts you agree with. When you search for or follow a topic, Google newsfeed will present content from a variety of sources in the hopes of offering reputable, yet balanced coverage.

Google Trojan Horsing Around

One of the presentations at Moz Con we found particularly interesting had to do with Google’s featured snippets. You’ve probably noticed that when you ask a simple question, Google will place a snippet at the top of the SERP, like this:

Spoiler alert: Batman is Bruce Wayne.

The problem is, Google basically takes your SEO-optimized content and puts it on the top of the page in a way that doesn’t encourage clicks. Thanks a lot, Google!

There are ways to get around this. One of them is to publish content too complex for a snippet:

Way to go, Comicvine. You get those clicks.

See? No snippet. Unique queries are more likely to get someone to click through and read more.

We could talk about SEO strategy all day, but to hear us for an hour each week, tune in to Money Radio or catch up on the podcast!

Learn more about how PPC ad campaigns and organic SEO can drive revenue through your website and social media channels!

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