Launching a brand new business is undoubtedly an exciting endeavor — but it can also be immensely nerve-racking. Although you may have consulted the most reliable sources for creating your business, what happens when it comes time to market it to the masses?

According to experts, you really shouldn’t wait to start marketing your venture. As long as you know who your customer is and you have at least a bit of funding set aside for promotion, it’s a good idea to work with an internet marketing agency from the get-go.

But whether you’ve hired the professionals or you’re trying to handle some marketing tasks on your own, where exactly should you start? While you don’t necessarily have to spend a small fortune on marketing your business in the beginning, you should make sure that every dollar of your marketing budget counts. Here are three steps you’ll want to take as soon as you launch and have the means to get the word out.

Optimize For Local Search

Search engine optimization, or SEO, is vital for any business operating in the digital age. Whether you sell products online or you rely on nearby foot traffic to meet your goals, optimizing your website is a must. But if you have a brick-and-mortar business and your operations are limited to a certain location (rather than the whole of the United States or even the world), you’ll definitely want to invest in local SEO services.

Did you know that 92% of web searchers will pick businesses that show up on the first page of local search results? You need to make it as likely as possible that your business will be prominently featured when someone conducting a relevant search in your area types in a query that’s pertinent to your products or services. Local SEO tactics are a great way to get your website and your business listings to show up right away. If you’re a new business and your site doesn’t have a ton of content, this can allow you to get noticed and have an instant sense of reputability. Ultimately, local SEO can help you get customers through the door — even when your business is relatively new to the scene.

Don’t Dismiss Social Media

There are many search engine marketing tools that can help new businesses succeed, but social media is definitely one you shouldn’t ignore. Social media platforms like Facebook, Instagram, Twitter, and even LinkedIn can allow you to connect with both customers and other business owners within your area and reach new audiences through the compelling content you post.

It isn’t enough to merely make a social media page and ask others to follow it. Your social media channels, as any internet marketing agency will tell you, deserve their own strategies. And in order to successfully connect with your customers, you’ll have to develop captivating and share-worthy content on these platforms — all of which provide you with unique opportunities to tell your story from day one.

Consider PPC Ads

There’s a lot to be said for SEO and social media strategies. However, these techniques are designed to build organically over time. Very few ever achieve overnight success. Instead, they’re made for the long term.

That doesn’t mean that every aspect of your marketing budget will take forever to come to fruition. If your business is just starting out and you could benefit from a site traffic boost — particularly if you’re trying to gather analytics to grow in the future — PPC ads can be an excellent option.

Your internet marketing agency can easily handle your pay-per-click ad campaigns, targeting the right audiences to boost traffic, leads, and conversions. This type of internet marketing can work beautifully in tandem with other aspects of your strategy and create a strong foundation for success.

Although there are many steps that new business owners can take to market their ventures from the beginning, these tips can put you in a great place immediately after your launch. For more information on how our agency will help you achieve your goals as a brand new organization, please get in touch with our team today.