Email marketing is alive and well in 2021. In fact, it’s more than just alive and well — it’s one of the most cost-effective and important ways to market your business. Here are a few reasons why email marketing is still a force to be reckoned with, and why it continues to grow as one of the most successful ways to reach customers.

1. Cost-Effective

The number one reason email marketing is so effective and popular with marketers is that it’s so simple yet cost effective. As long as you have a list of emails to send campaigns to, which you can easily build from your current client base or past customers, sending an email campaign only takes minutes.

2. Potential for Growth

There are over 4.3 billion email users worldwide. With over half of the planet using email, this makes it one of the most accessible ways to reach potential customers. Certain demographics might respond better to email marketing than social media marketing simply because they might not be on social media. Develop a strategy to move past customers and potential leads onto your subscriber list to continue growing your email list.

3. Nurturing Leads

For many people, email is the first contact they have with their favorite businesses. Email marketing services make it easier to keep that personal connection strong and create more meaningful engagements between you and your customer base. A new lead should be contacted no less than every 3 days for the first 2 weeks of contact to ensure best results.

4. You Can Measure It

Email marketing offers you the chance to track almost every aspect of your message. You know how many emails were opened, which links were clicked, and which email address bounced. This level of tracking is crucial when you’re running multiple campaigns over time because it helps you understand what type of offer or subject line works best for your audience. Not only that, but it’s more reliable than social media platforms that have algorithms that frequently change.

5. You Can Get Creative with the Subject Line

Email marketing is a unique way to grow your brand awareness with your customers. This includes getting creative with the email subject line, which should be written so that it encourages people to click on the email while also including copy that builds trust with customers and calls them to action.

6. Email Marketing Has Staying Power

Email offers a medium for marketers to send messages, reminders, and news updates to their customers — all through one simple channel. Even with so many other digital avenues available in 2021, email remains an effective way for marketers to reach their audiences because it’s well-established, and businesses still need to communicate directly with customers.

Get the Best Email Marketing Services

Email has an amazing 4,200 percent return on investment, according to Hubspot, making it one of the most effective marketing tools available today. Email marketing services will be around for a long time because email is an effective and simple way to reach customers. Call us today to learn how we can help your business get started with email marketing.