QR codes have come a long way since their introduction, becoming a powerful tool for businesses to engage with customers and streamline processes. In 2022, nearly 90 million people(Statista) in the United States scanned a QR code, a testament to their growing popularity. 

If you’re looking to leverage this trend for your business, now is the perfect time to integrate QR codes into your digital marketing strategy.

Creating QR Codes Made Simple

The easiest(and free!) way to create QR codes is with Google. While on any webpage in your Google browser, simply right-click and among the options that pop up you’ll see “Create QR Code for this page”. Google will then instantly create a QR Code that you can copy or download, and anyone who scans the code will be taken to the page.

The downside of Google QR Codes is their simplicity. There is no way to track how many people have used the QR code, and by default, Google will place a very distinct pixelated dinosaur in the middle of the code, which is not ideal for every business environment.

If you are savvy with any photo editing software, you can simply layer other designs or images over the pixel dinosaur, and it will not affect the ability of the QR code to link to a web page.

The other option that Fasturtle recommends for creating QR codes is www.qr-code-generator.com. You can easily sign up for an account for free with your Gmail account, and quickly get started on creating more customizable QR codes yourself.

They allow you to segment your QR codes for different purposes, and also customize the look of the QR code itself, with different options for frames, colors, logos, and different types of squares and dots to make up the QR code itself.

In addition, QR Code Generator also allows you to track and categorize each time someone scans your QR code, allowing you to better monitor your digital marketing campaigns.

When Should You Use a QR Code?

QR codes can be used in a variety of creative ways to enhance your digital marketing efforts. Here are some ideas to get you started:

• Business Cards: Simplify your business card by including a QR code that directs recipients to your website or portfolio for more information.
• Customer Feedback: Encourage customers to leave reviews or complete surveys by including a QR code on receipts or confirmation emails.
• Email Sign-Ups: Make it easy for customers to join your email list by adding a QR code to landing pages dedicated to sign-ups.
• Exclusive Offers: Drive engagement and track customer preferences by using QR codes to deliver exclusive discounts and promotions.

Excited to incorporate QR codes into your digital marketing strategy? Fasturtle can help take your efforts to the next level. Our team of experts specializes in digital marketing solutions designed to grow your business and enhance your online presence. Contact Fasturtle today to learn more about how we can help you succeed.

Frequently Asked Questions

How Long Do Google QR Codes Last?

Forever. There is no time limit that Google QR Codes will last. The only stipulation with Google QR Codes is that if the URL changes, it will not be able to bring people to the right page anymore, and will break.

Are QR Codes Dynamic?

The QR Codes offered by Google are not dynamic, as they do not let you change the URL associated with a code. However, QR Code Generator does offer this feature, allowing you to change a linked QR Code after its creation.

How Do I Use a QR Code?

When you scans a QR code using a compatible device’s camera, it utilizes the encoded data to visit the website link within.