Most eCommerce store owners will tell you that organic traffic is the best, most affordable, and most sustainable way to drive visitors to your site. The problem is that it’s hard to get people interested in visiting your site without some type of promotion or marketing campaign. There are many ways to do this, but here are a few easy tips for driving organic traffic.

1. Make Your Product Pages SEO Friendly

When it comes to organic traffic, you want to ensure that your product pages are as optimized as possible. This means creating thorough descriptions with relevant keywords and including pictures of your products. Of course, you don’t want to go overboard with the keywords or search engines will penalize you for over-optimization. But you also need to make sure they are not so bare that search engines have nothing to read. Remember, the more optimized each page is for a certain phrase, the greater the chance your site will show up on Google.

2. Product Reviews and Testimonials

Nothing builds credibility online more than a product review. Whether it is on your eCommerce website or third-party review sites, people will be more likely to buy something if they see someone raving about how great the product is. Testimonials are another good way to promote your products and gain credibility. If your customers like what they see and read online, chances are they will want to try one for themselves.

3. Content Marketing

Yes, content marketing is the new buzzword you hear everywhere these days because it really does work! You can create blog posts that give information about your products, such as how-to guides or tips for using them. Or you can create articles that promote your products, such as why they are better than the competition or how to properly care for them. It is best to go the extra mile to create unique content for your site, even if it takes longer, because once people know about your brand, they will start looking for more from you.

4. Guest Blogging

Guest blogging can be a great way to market your site and gain traffic. As long as you know where to find websites related to your products, guest blogging can give you internet exposure like no other type of marketing. The best part is that an internet marketing service can help you find a connection with a popular blog to make this happen.

Time to Hire an Internet Marketing Service

Remember, only about 1% of Google searchers click on results from the second page. That is why it’s important to do all you can, including hiring a digital marketing agency to help you appear on the first page.