Landing a spot on the first page of Google is extremely valuable for any business. Searchers are far more likely to see and visit your website if you appear in the first page of their search results.
So how do you boost your search engine optimization (SEO) campaign? One option is to increase the internal links used in your on-page content. Having more links in your content that link back to the most important pages on your website helps Google determine which pages are most important to show in search results. More links also helps to show Google that you are an authority in the industry which helps to increase your rank.