Want to know a fast fact?

92% of searchers will pick businesses on the first page of local search results.

Why does that matter to you as a business in the service industry? Because if you aren’t on that first page, you’re not getting any new business leads from the Internet. But with only so many hours in the day, how can you utilize your digital marketing to bring in that business? Let’s look at how you can use social media, SEO, and content marketing in your digital marketing strategy.

Social Media

If you’re in business and not active on social media, you’re already behind. It’s necessary to establish a presence on whichever social media platforms are best for your business and actively post to those platforms. Don’t create an account only to leave it stagnant. Make sure you are posting relevant content to continue to engage potential customers with your brand and keep your brand at the forefront of their minds. A presence on social media is necessary for keeping your business garnering new clientele.

The best way to have an effective social media strategy is to work with a social media marketing agency. These professionals know all of the secrets to getting engagement on social media platforms and turning that engagement into new customers. By working with a social media marketing agency, you won’t have to worry about keeping up with the latest social media strategies and can instead focus on running your business.

SEO

You may have heard of SEO in a marketing meeting or in an article on the Internet, but what is SEO and how can it help your business? SEO stands for Search Engine Optimization. It speaks to that fun fact we talked about earlier: making sure your business shows up at the top of that first page of Google. Within your SEO strategy, you can utilize paid advertising. Paid advertising is when you pay the search engine to promote your website in the search engine results. An SEO strategy in which you don’t pay the search engine is simply including particular language on your site to ensure that those terms boost you higher in search results.

Content Marketing

Content marketing is a strategy that falls within SEO, but it’s so important that it deserves a section of its own. The best way for you as a service business to ensure you boost business prospects with digital marketing is to post relevant content that engages your audiences. When they face a problem and need your services, they’ll remember your business over your competitor. If you can’t think of content on a random Thursday in May, go to National Today and find out what people are celebrating that day and tie your marketing into that day. There are so many ways to engage your audiences, but it’s most important they remember you and have a great impression of you.

Digital marketing is a major necessity in the digital age, so look at these tips in order to boost your digital presence and translate that into new clientele. If you feel lost with all the different marketing outlets, work with a digital marketing agency or social media marketing agency. Many agencies will offer all of the services that you need, including social media, SEO, and content marketing. To learn more about working with a full-service digital marketing agency, contact Fasturtle Digital today.