Home Edit is a home and closet organization business that has successfully leveraged the power of the internet. By using the right branding to market themselves only, the company’s revenue has skyrocketed, and the Home Edit now competes with other home organization Gurus like Marie Kondo. It’s really not that surprising if you think about it.

In 2019, it was estimated that there were over 4 billion internet users in the world. That means companies like Home Edit can reach a significantly larger audience than was ever dreamed of before. While it’s true that there is a lot of competition in these niches, knowing all the right internet marketing tips and tricks will help you get ahead. Now, let’s break down how the Home Edit’s branding helped the closet organization business.

Personalized Branding

The Home Edit’s founders have described it as a personal job, and perhaps that’s why their branding has grown so strong. People love products and services that come with a personalized touch. For instance, the founders of the company have created a strong association between their brand and their personalities by sharing their lives with customers on social media. Now, their customers identify with them outside of their home and closet organization business,

Brand Expansion

After realizing how strong their brand name had become, the founders of the Home Edit came up with the brilliant idea of selling merchandise associated with that brand. And it worked! Their T-shirts sell for as much as $70, and it’s the most successful part of their business. The two co-founders are also using the power of their brand name to get their foot in the door of TV shows and book deals. That’s the power of branding for you.

Hiring an Internet Marketing Service Will Help Boost Your Brand

Surprisingly, the Home Edit’s branding is no longer tied to the fact that it’s an organizing company. In fact, the business makes more money selling T-shirts because it managed to create a powerful and attractive brand name.

If you’re wondering whether other start-ups and small businesses can recreate this branding success, we are here to tell you it’s’ totally possible! The best thing about it is, if you’re not sure where to start, you can always hire an internet marketing service that will help increase your brand’s visibility. For best results, give us a call and get started with our effective internet marketing service today!