If you run a landscaping business, you might think that social media isn’t completely useful to you. However, social media is extremely helpful for expanding your customer base and maintaining the customers you have. If you’ve never used social media before, you might not know how much influence social media has on commerce and people’s purchasing decisions. Here are three ways that getting on social media will help your landscaping business.

It Will Give You More Visibility

According to Engeniusweb.com, Facebook is the most popular social media platform in the world, hosting over sixty-five percent of social media users. So if you’re starting social media marketing, this is where to begin. Social media platforms like Instagram and Twitter will have different users and target age demographics, so by creating a few accounts, you can expand the pool of potential customers who will see you. Without social media, you might have a somewhat small pool of potential customers that you can reach in your area. Getting on social media will put your landscaping business in front of thousands of potential customers.

It Lets Customers Give You Reviews

Reviews are a surefire way to gain people’s trust. They show that other people have used your services and have liked the results enough to take the time to leave a review. You can do your own social media marketing and complement those efforts by generating and sharing reviews. Getting approval from others will bring in even more customers simply through word of mouth.

You Can Personalize Your Brand

People often want to connect with the businesses they work with. If you show your human side on social media, it will make it easier to make a real connection. It’s up to you how much personal information you want to share, so don’t go too far with it. Team photos, fun videos of your team, and interactive posts are a great way to get your customers more involved. You can also offer exclusive benefits to social media followers. A discount or other perks will entice people to follow you online.

Social media marketing might feel like yet another thing to add to your to-do list as a business owner, but social media will help your landscaping business succeed. Contact Fasturtle and establish your social media presence today!