Your landscaping business may require you to be on the ground when conducting operations, but sometimes the journey begins online, on social media platforms. Social media marketing is an effective way to increase the number of leads you have and boost organic traffic. Keep reading to learn how social media and digital marketing services can help your landscaping business thrive.

Benefits of Social Media

Before understanding how to leverage social media for the benefit of your landscaping business, it helps to check out the benefits. This helps keep you motivated in your social media marketing efforts.

Helps Upsell Your Products

Social media provides a direct way of advertising your business and letting your customers know what you’re all about. And best of all, it’s free. You can upload crucial information onto your account, and when you update it, your customers will be able to see it in real-time. This keeps your company at the forefront of your client’s mind as they consider their landscaping needs.

Whether you’re offering new services on the market or a discount on existing services, you can announce it in your social media posts. You can educate your clients on your work by including in the caption how the service works, price, benefits, etc.

You can even attach an image to the post. The visual message will help boost engagement among your followers and allow you to show off your work to your future clients.

Promotes Brand Awareness

Social media not only offers a platform for advertising your landscaping services, but it also promotes your entire brand. This involves building a great reputation for your brand so that customers always engage with your messages positively.

As a landscaping company, you can do this by showcasing your logos and tagline, and posting about what sets your company apart. Over time, your company becomes easily identifiable, and this is a key component for attracting new customers.

Leads to Online Referrals

You don’t always have to rely on direct advertising to get leads on social media. Instead, your customers can mention you in discussion to share their positive experiences, and you will be part of several online conversations without engaging with customers directly.

Satisfied clients can even post images of the superb landscaping work you have done for them. This cuts out some of the work for you since potential clients are introduced to your company through word of mouth from their peers and are more likely to trust this type of referral.

Search Engine Optimization

The content associated with your landscaping business should be optimized for search engine rankings. The good news is you can reuse your social media content to do just that. With the help of specialized digital marketing services, you can craft social media posts that contain targeted keywords. Once you build up the amount of content you have, your company will also build up the amount of short-term and long-term keywords relating to landscape, which greatly boosts conversions.

Tips for Using Social Media to Help Grow Your Landscaping Business

Now that you know the benefits of social media to your landscaping business, let’s look at how you can tap into these benefits. Here are some tips to get started:

Optimize Your Social Media Accounts

Before you start utilizing your social media accounts, be sure that your profiles contain all the correct and necessary information. This includes updated company details that allow customers to get in touch. Having reliable information on your social media profiles also improves your trustworthiness.

Create Engaging Content

This is the most important part of any social media campaign. Whether it’s on Facebook, Twitter, Instagram, or TikTok, it’s important to create appealing content that encourages your followers to engage.

As a landscaping company, this includes before and after pictures that give your audience first-hand proof of your expertise and skills. You can also post videos of your current projects. For instance, you can show the highlights of your spring and fall cleanup projects from previous years to promote the current year’s projects.

More things to add to your social media posts to boost engagement include reviews and testimonials that also help to boost your authority and trustworthiness.

Conform to the Seasons

Landscaping businesses tend to be very seasonal, which is why your marketing strategy should be more concentrated during the spring and summer months. However, you can still advertise your services throughout the year to keep the momentum going. Don’t forget to offer value to your followers while at it by offering helpful advice, such as how to prepare for a landscaping re-design.

As you can see, social media provides a viable way to increase leads and get you more clients for your landscaping business. Fasturtle Digital offers expert digital marketing services that help to boost traffic, follower engagement, and revenue, so get in touch today!