Generating high-quality leads is critical for business growth. However, turning website visitors into valuable prospects can be challenging. That’s where our team of automated lead generation specialists come in. With the right tools and strategies, you can capture potential customers efficiently and effectively. If you’re looking to boost your lead generation efforts and grow your business, Fasturtle’s WebID service is the solution you need.

Maximize Your Return on Ad Spend

Every business aims to get the most out of its digital advertising campaigns, but many struggle with turning clicks into conversions. With WebID’s automated lead generation service, you can maximize your return on ad spend by following up with visitors who didn’t convert. By capturing their information, you can re-engage them through email marketing, direct mail, and other follow-up strategies. This ensures that even if a visitor doesn’t take immediate action, you still have the opportunity to nurture them into becoming a customer.

Imagine having the ability to reach out to up to 50% of your website visitors, converting lost opportunities into valuable leads. With WebID, your digital advertising efforts won’t go to waste—every click counts.

Hyper-Target Your Audience

Effective lead generation isn’t just about quantity—it’s about quality. With WebID, you can go beyond basic contact information and gain enriched demographic data about your website visitors. By segmenting your audience  you can personalize your outreach and create targeted campaigns that resonate with your prospects.

This hyper-targeted approach allows you to craft more meaningful marketing messages, increasing the likelihood of conversion. When you understand your audience on a deeper level, you can tailor your offers and communications to meet their specific needs, ultimately driving more engagement and sales.

Answering Your Frequently Asked WebID Questions

How does WebID identify anonymous website visitors?

Through the installation of a tracking pixel code on your website, WebID facilitates integrations with several data providers to identify users in real-time as they browse around your site.

Anonymous visitor identification involves several processes such as deterministic data providers (like cookie-based identification) and followed by probabilistic data providers (such as IP and fingerprint technologies). This site visit data is subsequently transformed into the lead you receive.

Is it OK to email these users who have not explicitly opted in?

Yes. In the United States, the CAN-SPAM Act allows email to be sent to any user, so long as each email provides a mechanism for the user to opt out from future email.

What data do I get from WebID?

You can set this preference when you launch your WebID campaign. For B2C campaigns, you can choose to receive the name, mailing address and email address of identified website visitors. For B2B campaigns you’ll receive the name, company, personal LinkedIn URL, and email for your visitors.

Ready to Take Your Lead Generation to the Next Level?

If you’re ready to convert your website traffic into valuable leads and see a higher return on your marketing efforts, contact Fasturtle today. Don’t let potential customers slip away—schedule a call and start growing your business with Fasturtle’s WebID service!