Search engine optimization (SEO) is a critical part of every digital marketing plan. Great website design only gets you part of the way to your audience. If users cannot find you, the marketing value of your website is limited. Combining website design with SEO targets your marketing message to exactly the users who need your services.

A digital marketing agency provides SEO services by identifying the keywords used to search for your services and optimizing the pages of your website so that they show up in search results for those keywords.

Here are three ways to use SEO to market a home care provider:

Use SEO to Return Local Search Results

Home care providers, by definition, work within a specific area. A home care provider in Phoenix needs to market almost exclusively in the Phoenix metro area.

One way to use SEO is to optimize your website design for local searches. Local searches usually end with “near me.” For example, “home healthcare near me” is a local search.

SEO for local searches will require you to do some keyword research to identify the search keywords used for your services and add in your location. Thus, your research might reveal that “home care provider Phoenix” reaches the exact audience you want to reach.

Use SEO to Highlight Specialties

Home care providers often provide patient care for specific needs or health concerns. For example, some home care providers provide assistance for daily activities to people with mobility issues. Other home care providers specialize in memory care for patients with dementia.

Instructing your SEO agency to target specializations will reduce the number of competitors with the same keywords. This places you higher in the search results. If your keywords are selected cleverly, you might even be the top search result.

For example, a lot of businesses probably compete for the keywords “home care Phoenix.” However, a lot fewer businesses compete for the keywords “home memory care Phoenix” and even fewer compete for “home Alzheimer’s care Phoenix.”

Use SEO in Content Marketing

Content marketing is a great way to provide value to website visitors. This has a few effects:

• Brand building: Providing valuable content, like articles, guides, e-books, infographics, or videos, captures searchers while they are researching.
• Generate leads: Content marketing gets three times more leads than outbound marketing. By establishing a connection early in the research process, you guarantee they will remember your name when they make a decision.
• Save money: Content marketing costs 62% less than outbound marketing.

Content gives you more opportunities for SEO. For example, someone searching for information about a topic will see your content in their search results.

Some examples of the content a home health provider can create for digital marketing includes:

• Guides and e-books on topics related to health, healthcare, aging, or other health issues.
• Videos about home health services and choosing home health providers.
• Infographics about the issues faced by patients who might need home healthcare.

Use SEO for Reviews

Whether the reviews are on your site or on a third party site, create a page that highlights your reviews. Many potential customers search for phrases like “best home health care” or “home health care ratings.” By optimizing a page for your reviews, you can capture these kinds of searches.

Home health providers can use SEO to generate more leads and build their brand. By optimizing content, a review page, and local listings, your website can get in front of the people who need your services. Contact Fasturtle Digital today to find out more about how SEO can help you as a home care provider