An important aspect of marketing your landscaping business is establishing your target audience. When you create a presence on an appropriate social media marketing platform, you can increase your likelihood of attracting new customers who need their lawns or landscapes tended to. An email marketing strategy can promote the success of your business, whether you are a PPC management agency or one that uses your online presence purely for information. Here are three ways investing in email marketing can benefit your landscaping business.

Seasonal Reminders and Updates

Even if your business does not operate as heavily in the winter, a regular email presence can remind your customers of the services you provide in the spring and summer. This also presents the opportunity to inform your previous customers of any changes that you will implement once business resumes. Do not wait until the middle of the busy season to market your services. By that time, people may have already hired other businesses who were more active in their off-season outreach.

Engaging Content

Including engaging content in your emails can help affirm that you want to continue to work with your previous customers. Including blog posts about relevant topics, whether it be flowers, outdoor living, or the benefits of home landscaping, can remind customers of the benefits of working with a landscaping company. By investing in internet marketing, search engine optimization, and email marketing together, you can create a dependable, accessible series of resources for your customers to learn more about your business.

Established Online Presence

Writing content for emails does not have to be much different from a typical social media post. Becoming active on multiple social media platforms will naturally increase your exposure to potential customers. According to Oberlo, 53% of the global population uses some form of social media. Writing out marketing emails is a good way to practice this style of communication and expose yourself as widely as possible.

For more information about expanding your email or social media presence, contact us at Fasturtle today. Whether you are a small business, PPC management agency, or search engine optimization firm, we have all the tips and tricks for optimizing your online marketing presence.