The Internet offers opportunities for businesses that want to grow, but it’s also a competitive venue. Assume that your competitors also want to use technology to connect with the same customer base. How can you get the leg up? Search engine optimization or SEO offers a way to more naturally attract consumers without annoying them and often while spending less money.

Why SEO Matters

Although it’s tempting to simply invest money towards ads for your company, there are some points to first consider. First, consumers have become wise to the increase in ads they see on their devices. In one survey from Engenius, 87% of people reported seeing more ads than two years ago. Some users ignore ads and others block ads in their browsers outright. This poses a challenge for businesses.

Make Search Engine Optimization Work For You

If you want to know how to track your business’s SEO efforts, you’ve likely already adopted some of the recommended methods, such as creating useful content. Tracking whether those changes increase the number of people who find your site, how long they spend on it, or the actual money they spend with your company is something that some people overlook. Paying attention gives you an advantage. Fortunately for you, it’s easier than you might think.

Google Analytics is the leader in the pack when it comes to tracking SEO efforts. It’s free and comprehensive. However, the dashboard can be a little overwhelming. You’ll see a graph featuring the following stats on your dashboard.

• Users
• Sessions (page views)
• Bounce rate, which shows you how many people leave after visiting one page
• Duration spent on site

Click “Audience” from the menu to see detailed information about your visitors, which you can leverage to improve SEO.

By default, Analytics shows you change over the past 7 days, but you can change the period to compare your site’s current performance with its past performance. This illustrates whether SEO effort has helped. With our Fasturtle dashboard, it’s easier than ever to track your website’s performance.

Get More with Search Console

Another option to track your SEO is Google Search Console, which you can integrate with Analytics, to see how many people saw your site in the search listings and clicked your links. You can also learn your site’s position in the results and view search queries that led to your site. You may be able to capitalize on those searches to improve your SEO.

Are you ready to promote your site? We can help! Contact us today.