Frequently Asked Questions
The world of digital marketing is a fast-paced, ever-changing industry.
That’s why we’ve created a list of our most frequently asked questions for you, our valued clients! Browse below to learn about important marketing terms, view our how-to guides, and more!
Jump to Section:
Reporting | Google Ads | SEO | Social Media | Email | Fastsites |WebID
Reporting
Great news! We have put together a list of metric definitions that will help you understand your report. Browse our list of marketing metric definitions.
Results from your campaign require time to build momentum as Google’s algorithm learns the best time and place for your target audience to see your ads. It can take around 3 months for your campaign to fully mature. The time it takes to see results can vary depending on the industry you are in, your budget and competition. In-depth research and thorough optimizations during the early stages of the campaign are necessary to build a strong foundation for maximized results. These manual optimizations, along Google’s algorithm learning how to optimize your ad delivery, provide amazing results and a positive return on your investment if given the time that is required.
Google Analytics is one of the most important tracking tools that we use. In order for us to be able to access data about your website to accurately track our marketing efforts through your personalized dashboard, we need to be an administrator on your account. Add Fasturtle as an administrator for your Google Analytics with these easy-to-use instructions.
Google Ads
It is possible that your campaign has reached its daily budget. Your ad schedule might also contribute to this issue if you are searching outside of peak hours. Google’s understanding of search behavior and your domain is another factor that could cause your ads to be hidden, especially if searches for your product or service are made but ads are never clicked on. Familiarity with your own domain, location and search behavior may prompt Google to assume your ad should not be listed. This is because you are likely not going to complete the action tracked in the campaign such a web form or phone call.
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization. By working on your SEO, we help search engines recognize your website in order to gain traffic and grow your business. Search engines “crawl” sites, looking for content to understand the purpose of the website. We use SEO strategies to drive search engines like Google to view your website as an expert in your industry, encouraging them to recommend your site to users searching terms related to your business.
The time it takes to rank on Google varies for each business and each industry, based on a variety of factors. The biggest factor is competition. If your business is in a high-competition niche, if there are a few larger or national companies dominating the market, or if your competitors have websites that have been SEO optimized for much longer than yours, it will take longer to rank. Another factor at play is your website’s starting point. If your website is ranking in slot 50 at the start of our services, it will take longer to get to the first page (slots 1-9) than it would for a website already ranking in slot 13, for example. Our clients typically see progress in their ranking within 6 months of starting our SEO services.
Local SEO includes 65+ Local Directory Listings to ensure your key business information is monitored and current, and duplicates are suppressed. Your business information is synced across all local directory listings to ensure your business name, phone, and address is accurate across the web.
Your Google My Business listing is another important part of your SEO because it allows customers to find you, learn about your services, and contact you. In order for us to perform our SEO services, we will need to be an administrator on your account. Make Fasturtle an administrator on your Google My Business account with these simple instructions.
Social Media
Uploading a video on Facebook is simple and a great way to give your audience a visual representation of your company or a particular product or service. Use this link to follow step-by-step instructions on uploading a video to Facebook.
YouTube has become an important marketing tool for companies to upload informational videos, and also take advantage of advertising videos that will play as users select other videos. Here are some easy to follow instructions on uploading a video to your YouTube account.
We produce original material that is optimized for multiple platforms and structure each post for each network, including changes to the post’s length, image resolution, and hashtag usage.
On our Business and Growth programs, you can select up to 4 social media networks from Twitter, Facebook, Instagram, or LinkedIn. If your plan has 12 posts and you use all 4 networks, 48 versions will be published. If you use 3 networks, you’ll get 36 variations created.
We create unique social media content that establishes your company as an authority in your industry, designed to increase social media interaction. All content has supporting copy and captions as well as scroll-stopping, captivating original graphics made uniquely for you.
For each platform, we will adjust the captions, images, and hashtags. On all 4 platforms, the content’s subject will remain constant.
No, we focus on creating high quality posts with original copy and graphics.
Our team consists of qualified, highly talented marketers with years of expertise in social media content.
Yes! As part of the onboarding process we ask for any assets you might have (such as logo, brand colors, or images).
No, at this time we do not offer this service.
We will research and learn about your industry to ensure we are creating content that is relative to your niche. Our team has had success managing a wide range of industries, with everything from real estate to data centers to e-commerce.
Absolutely! You can use our scheduler tool at the same time as us to have additional posts sent out.
Fastsites
Our step-by-step help guide covers all the how-to steps for making updates to your Fastsite: view the help guide. Tip: Search by topic, like “images” to see all the related articles for that topic!
WebID
Real-time data and reporting can be accessed 24/7 from your WebID Dashboard.
Through the installation of a tracking pixel code on your website, WebID facilitates integrations with several data providers to identify users in real-time as they browse around your site.
Anonymous visitor identification involves several processes such as deterministic data providers (like cookie-based identification) and followed by probabilistic data providers (such as IP and fingerprint technologies). This site visit data is subsequently transformed into the lead you receive.
No. Your website visitor information will never be given to a third party. The site visit information gathered is solely for your use.
You can set this preference when you launch your WebID campaign. For B2C campaigns, you can choose to receive the name, mailing address and email address of identified web site visitors. For B2B campaigns you’ll receive the name, company, personal LinkedIn URL, and email for your visitors.
Yes. Name and address data is verified using 3rd party services to confirm that the address is deliverable. When the email address is available, that is also verified as active using 3rd party services.
The default option is to re-send data on repeat visitors every 30 days, but this can be extended up to 90 days, or disabled completely if desired.
The WebID visitor identification service is only available in the United States and will only identify visitors browsing your site in the US.
Yes. You can filter and exclude site visit data on key pages visited in addition to integrated geo filter controls using state or zip code.
Yes. WebID can seamlessly suppress your existing customers from a list you provide including email address, full name and mailing address.
The WebID data can be used to market to your identified website visitors across multiple marketing channels, including display advertising, social media direct mail and email marketing.
Yes. There are no legal restrictions in the United States which limit how direct mail is sent or how data for direct mail sends is collected.
Yes. In the United States, the CAN-SPAM Act allows email to be sent to any user, so long as each email provides a mechanism for the user to opt out from future email.
International privacy rules like the GDPR and CASL do not apply to the WebID service because it solely operates in the United States. While certain states in the US are starting to pass state-level privacy legislation, like California’s CCPA, to date these restrictions have been centered around notification of data collection and the ability for users to opt out and/or purge data collected. As no personally identifiable information (PII) is being collected, use of the WebID service likely does not require any additional steps to be taken outside of the ones that you are currently following for legal compliance. However, your privacy policies should be reviewed to ensure proper disclosure of the use of third-party data collection services.
We have taken proactive steps to ensure WebID service continuity by layering in highly vetted probabilistic match partners to ensure ongoing quality data collection and coverage in the event of browser updates such as these.
Email Marketing
How do I access Constant Contact guides and tutorials?
How do contact Constant Contact support?