Social media has become more important for businesses than ever before. And while maintaining a presence on every platform is important, Facebook tends to dominate. In fact, it has just over 65% of all social media user share. As a result, it makes a lot of sense to ensure the social media advertising services your business works with will focus on Facebook ads.

But this platform goes beyond ad potential. It even extends beyond the need for a devoted (and regularly updated) Facebook page for your business. In 2020, many businesses are turning to Facebook groups as a way for “fans” and followers to come together in support of brands. These groups also provide an opportunity to connect on a more personal level with customers, share exciting developments, and increase traffic and conversions.

As any agency that offers social media marketing services knows, leveraging Facebook groups for your business can allow for significant growth. However, you’ll need to utilize this feature correctly in order to reap those benefits. Here are a few tips for this type of social media management Phoenix businesses can use to their advantage.

Set Clear Expectations

Any Facebook group needs to establish very clear guidelines for use. You need to create a set of guidelines about what the group is for, what can and cannot be shared, and the expectations for member conduct.

Your group needs to be safe, welcoming, and non-spammy. You’ll want to take a strong stance on bullying and hate speech, make sure that irrelevant links are not allowed, and ensure that privacy and respect are non-negotiables. These guidelines can ensure that group conversations are engaging, positive, and focused — allowing your online community to flourish.

Solicit Customer Feedback

Social media marketing services often focus on building a connection with customers. A dedicated Facebook group provides you with a direct line to customers who already support your business, so don’t squander the opportunity to get some honest feedback! Whether you’re looking for new product ideas or want to know how they’d rate your customer service portal, you can learn a substantial amount by asking for comments from this audience.

Not only can this provide you with valuable information, but it can also drum up excitement for what you have in the works and provide your customers with a sense of camaraderie. It’s especially effective if they know you’re listening and taking their feedback to heart. Resist the urge to talk too much, but make sure they know how much their input is valued.

Don’t Be Overly Promotional

Although Facebook groups provide business owners with the ability to show off new product offerings or spread the word about upcoming sales, it’s important to be cognizant of how much you’re pushing your brand. No one wants to join a group and endure endless sales pitches; that’s one of the reasons why customers unsubscribe from email blasts and ignore spam messages.

Instead of promoting direct sales or posting links to new products within the group, use those products as a means for furthering discussions. Everything you post should relate in some way to your business or industry, but it’s all about conversations and connection — not about sales.

Emphasize the Group’s Exclusivity

With other types of social media marketing services, you’ll likely target ads to reach certain demographics. With a Facebook group, you can create content especially for this audience — and it’s a good idea to emphasize how valuable that is. You need to give members something special in order for them to want to join the group. That means doing more than reposting what already appears on your business page or blog.

You’ll probably need to get some help from social media marketing services to keep up with the need for unique content creation or customer service. Webinars, live sessions, ask-me-anything (AMA) features, video content, exclusive discounts, and behind-the-scenes previews can all entice people to join the group and follow along. Make sure it’s worth their while!

With these tips in mind, you can leverage the power of Facebook groups for your business and create a robust community of loyal customers. For more information on how we’ll help you achieve that goal, contact us today.