There is a common misconception that with the multitudes of technological advancements in the marketing industry, email marketing is ineffective and outdated. This, however, is not true when utilized by a knowledgeable email marketing agency with years of proven results and an understanding of what works best to succeed. Let’s take a closer look at how you can aim to improve your email marketing strategies by pairing with Fasturtle.

Achievable Goals

The first reason you should consider working with an email marketing agency is for its ability to identify realistic goals or upcoming opportunities and then lay the groundwork for open communication on the expectations of both parties. Experience working with various companies, big and small, gives a unique perspective on what methods will work in your situation.

Efficient Techniques

The chosen methods for email marketing will help to create a continuous flow of outgoing emails and subsequent correspondences. These techniques can be used in conjunction with one another or be swapped out depending on their effectiveness. As the requirements for marketing develop every day, so do the tactics that are used.

Personalized Content

The audience you wish to reach is vastly different from that of the business in the building over. With this in mind, the emails should be targeted towards the people you want them to resonate with. Each email can be tailored slightly so that every recipient feels like more than just a name on a list.

Measurable Results

An email marketing agency will not only produce results but analyze them to see what improvements can be made moving forward. Furthermore, the numbers can be broken down and explained in a manageable way so that you know just where your efforts are going. When you want to feel confident in your strategy, seeing undeniable results is a necessity.

Did you know that, according to WordStream, the average local business puts up to 10% of its revenue towards its digital marketing budget? Larger businesses put even more of their budget toward marketing with an average of 14% of their revenue being set aside for just that. Email marketing is an effective, measurable, and efficient method for reaching your marketing goals. To get started with our services, give us a call today!

Posted 11/17/23