When it comes to the design of a website, consumers will judge a book by its cover. For many customers, your website is the place where they learn that your business exists, so it’s important to make a great first impression. You can be a really great business with exceptional products or services, but if your website isn’t visually appealing and user friendly, customers will think otherwise. In order to develop strong relationships and gain credibility with your customers, put some time and effort into online marketing in Phoenix. A well-designed website that is relevant to your brand will make customers want to do business with you.

The following are some tips to keep in mind when considering web and logo design in Scottsdale and the greater Phoenix area:

• Color. The colors you choose for your business logo and design are an important aspect of branding for online marketing in Phoenix as they immediately and powerfully deliver a nonverbal message. The mind associates colors with feelings, many of which are universal. For example, reds evoke feelings of warmth, passion and energy; greens evoke feelings of success and growth; and whites evoke feelings of purity, virtue and cleanliness. When creating a brand identity for online marketing in Phoenix, the color you choose will affect the way customers emotionally connect with your business.

• Typography. In addition to color, typography also works to deliver a message about your brand. It is one of the first things your customers will use to judge your business, so it’s important to spend some time selecting a font that best conveys your brand’s identity. The challenge with typography is to choose a type that is both eye catching and easy to read. Sticking to a basic font with a unique twist is the best way to go when it comes to online marketing in Phoenix. Typography can have many different feels from traditional and conservative to modern and artistic. No matter what your business, there is typography available that will align perfectly with your brand and help you to achieve success in online marketing in Phoenix.

• Visual Concept.  The design of your website is essential to media marketing success in Scottsdale and other cities across the Valley. Design elements should be simple, but not too simple. It’s important to find a good balance between artistic and informative, making it easy to understand your business by simply glancing at the page. A clean, basic design along with a few special features will help your visitors to stay focused and not become overwhelmed with information. The design should include distinctive colors and symbols, allowing customers to easily recognize the personality and identity of your brand; it is one of the major goals of online marketing in Phoenix.

Strategically selecting the color, typography and visual concepts will help you to create a well-designed site that is visually appealing and user friendly. If you are interested in developing a website that best conveys the message of your brand, consider the talented web designers at Fasturtle, specializing in online marketing in Phoenix. Our team of Phoenix online marketing professionals has worked with businesses in a wide range of industries to build professional, eye catching websites that resonate with target markets. Contact Fasturtle online or call (888) 468-8785 to learn more about online marketing in Scottsdale and the metro Phoenix area.