Deciding on the right approach for your digital marketing strategy can be difficult. This is especially true if you’re still determining your business direction. When you’re still building a company, thinking about building a website and a marketing strategy can feel like more stress than you’re ready for!

Here are a few tips for getting started with planning for marketing success:

Determine What You Need

Before you can create a winning strategy, you first need to determine what you need. Do you currently have a functioning website? Do you need more from that site than you’re currently getting? Are you still trying to set up a solid online presence?

Maybe your website is well in hand, but you’re looking for help with setting up your social media presence, or you need help understanding what kind of marketing is available to you. Jot down what you’re hoping to do with your online presence and marketing approach. Consider these questions:

• Who are you hoping to reach?

• What are you hoping to communicate?

• What is your ultimate goal? (To sell products, advertise services, promote events, etc.?)

The answers to these will help you and any professionals you partner with to create a clear picture of what you need.

Decide on Your Approach

Once you know what you need from your online presence and digital marketing approach, it’s time to create a plan. To do so, it’s important to understand your options.

Some of the most popular choices include PPC advertising and SEO.

PPC – or paid-per-click advertising – is one method that some of today’s advertisers may feel is outdated. However, metrics don’t lie; consumers who click through to your website via paid advertisements are about as likely as they have ever been to make a positive purchasing decision.

SEO – or search engine optimization – is one of today’s most popular approaches to marketing. It allows for more organic-feeling results for consumers. Websites are optimized to help them rank higher in the results of Google and other search engine queries, giving customers the feeling that they found these results on their own. It lends an air of credibility to the results and can increase conversions for this reason.

Regardless of whether you decide to go with PPC, SEO, or a comprehensive approach for your digital marketing, consult the Phoenix area experts at Fasturtle for everything you need to succeed. Our top-ten digital marketing agency can help you build anything from a website to a business – all you have to do is give us a call to get started!