PPC, or pay-per-click, is a type of marketing where an advertiser pays a fee every time their ad is clicked on. This has been a method that has helped many small businesses get off the ground and achieve their dreams. Although PPC has helped many people, there are still some common myths associated with it. Here are 5 PPC myths that we’re going to debunk and how a digital marketing agency can help you navigate PPC advertising.

1. Utilizing the Wrong Keywords

Keywords can help to create traffic to your site, but there is also the possibility that your content becomes over-saturated with keywords. When having people stop by your site, you want them to be there for the services you offer. This can result in traffic to your site where you won’t be able to convert any of those new visits into new clients. The goal behind advertising your business isn’t to get clicks, it’s to get potential clients in the door.

2. The Top Spot Is the Best Spot

Being in the number one spot on Google seems great. However, utilizing PPC to get into that spot can be quite expensive, and not all clients end up making a purchase with the first site they click on. A digital marketing agency can help develop a plan to grow your paid as well as your organic traffic, helping your rankings in the long-term and short-term.

3. PPC Is Low Maintenace

While many companies think that PPC is the solution to all of their issues, that couldn’t be farther from the truth. PPC is not the type of thing that you can expect to do well with if you don’t give it the proper attention. A digital marketing agency can help get your plan off the ground, as they pay attention to PPC trends and are experts in the field.

4. You Don’t Need a PPC Agency

You can manage your PPC on your own, but it’s much simpler when working with a PPC management agency. Even if you do extensive research, PPC management services can get ahead of any trends and propel your business even further. The right agency will have proven results and past successes that they can utilize to make informed decisions regarding your business.

5. Results Are Instant With PPC

Everyone would love to have instant results with their PPC endeavors. The reality, however, is that it can take a while for PPC to work for your company. Ads must go through learning periods and optimizations take time and testing, so while you’re paying for these services, keep in mind that you need some patience to see results.

According to PPC Protect, 79% of marketers say that PPC is a great benefit for their business. While PPC is a great tool, it’s important to know that it doesn’t work overnight. If you’re looking for the digital marketing agency Phoenix businesses love to work with, give Fasturtle a call today!