You’ve started your company, hired your employees, and are now ready to put yourself on your future client’s radar. The next big step you have to take is creating your digital marketing plan. If you’ve never done this before, the task can seem rather intimidating. Where do you even begin? Should you choose website design services over email marketing?

In this article, we’ve answered a few of the most common questions we get asked when helping our clients make their overall digital marketing plan. Read on to learn what others are asking, and what we recommend.

What Is the First Step I Should Take?

Before you can even begin building your marketing plan, you need to define what it is you’re selling. This is bigger than just what your exact product is, but selling your company as a whole. People want to buy into a brand and message rather than just a product they might see on a screen.

To do this, our digital marketing agency recommends you and your team pinpoint what you want your brand to be. This can include a mission statement, values that you hold in high regard, or the quality of your work.

How Many Marketing Tools Should I Use?

As the old saying goes, the more the merrier! While any good internet marketing service will focus more on the quality of what you are doing rather than just quantity, it is important to get your company out there as much as possible. This means utilizing social media marketing, link building, website design services, blog writing, and other means to meet your companies goals.

As we said, though, it’s a bit more complicated than just going with everything and hoping one sticks. You need to be a bit more divisive in order to create the best plan for your team. For example, did you know that content marketing costs 62% less than outbound marketing generally, but gets three times the amount of leads? Do your research about marketing methods before choosing which ones are best for your company.

When Will I Start Seeing Results?

Most experts recommend monitoring your digital marketing plan for at least six months before you really start to see the effects. During this time, it is important to track your results and see how your company is progressing from your plan. You should decide on a method to do this beforehand, so you can start watching your progress from day one.

Are you ready to start your marketing journey? Look no further than right here at Fasturtle. Our experts can help you with everything from creating your digital marketing plan to website design services. Request a call today and partner with a company that is committed to your success.