Any digital marketing agency will emphasize the importance of leveraging social media networks to your advantage. But while you might already be running Facebook ads, tweeting about new products on Twitter, and updating posts on Instagram, it’s easy to forget that there are other social networking platforms to utilize for your business.

LinkedIn has become one of the most powerful ways for professionals and businesses to connect. In fact, LinkedIn had 675 million monthly users as of March 2020 — representing a 14% increase in monthly users since 2018. LinkedIn provides a way for companies to publish innovative posts, connect with customers, and even recruit prospective employees. With so many possibilities, it’s essential that your business establishes a strong presence there.

Keeping that in mind, we’ve put together five tips that any social media marketing maven would recommend to create a killer business page on LinkedIn. If you refer to these tips — and work with a digital marketing agency — you’ll see those efforts translate into a stronger brand presence and perception.

Don’t Forget the Images

Although LinkedIn isn’t as visually-oriented as Instagram, photos still matter here. LinkedIn even says that company pages that have profile photos receive significantly more visitors than pages without. In most cases, you’ll use your company’s logo for your page’s profile picture. There’s also an option to add a profile banner, which could include a large company photo to show personality or a sleek design element to give your LinkedIn page more of a streamlined feel. And if you publish posts, remember to include images there, too! LinkedIn states that using three to four images in one post yields some great results and that having images typically translates to twice as many comments — giving you more opportunities to engage with others on the platform.

Add a Captivating Headline and Description

You should approach your headline and “about us” sections with a lot of thought and care. Headlines are limited to 120 characters, so you’ll want to make this space count. It should instantly grab the reader while being clear about your company’s message. In the “about” section, you can take a few more liberties with length. However, you should strive to be straightforward about your values, your products or services, your location, your brand voice, and your contact information. You should reel people in without making them guess too much as to what you’re all about.

Personalize Your URL

When you sign up for a LinkedIn company page, you’ll be assigned a URL. But those URLs contain unique identification numbers, which can make the slug look a bit sloppy. By personalizing your company page’s URL, you’ll make this web address a lot easier to remember for visitors and stick out for the right reasons. It’s fairly easy to do, as well, and will essentially serve as a redirect (which means anyone who has your old LinkedIn URL bookmarked will still be able to find your page).

Focus on Keywords

If you’ve worked with a digital marketing agency before, you probably know how important optimization is for your own website. But you should also optimize your company’s LinkedIn page with relevant keywords. You can do this within the “specialties” section and also in your company overview. If you keep SEO in mind when having this content created, your LinkedIn profile may be featured prominently in relevant searches — which can then drive traffic to your site.

Keep in mind that you don’t have to create and maintain your business’s LinkedIn page on your own. It’s often better for your operations and for your brand if you work with a digital marketing agency to handle these responsibilities instead. By collaborating with your digital marketing agency, you’ll ensure that your business page stays updated regularly and that you engage in positive ways with your online community — all without taking away from your other duties as a business owner or manager. For more information on how we’ll help your business thrive with our internet marketing services, please contact our team today.