Social media has made it easier for hospitality properties to advertise. It’s also changed the way consumers put together itineraries and research destination spots. Here are some of the ways social media marketing has changed the tourism landscape forever. Tourist Destinations In the past, people could only rely on tour agencies if they wanted to [...]
Create Goals Know where your business is going and what you intend to achieve in involving in social media. It is also good to have a target as this will guide your every move. Collect Value Before you even start posting content, make sure that it is of importance. To save time and energy, collect [...]
Calculated Tips to Help Generate Traffic on Pinterest Pinterest is a growing social media platform that feeds people’s compulsive desire to organize and hoard. On platforms such as Facebook and Instagram, web traffic peaks just a few minutes after posting. On Pinterest, web traffic peaks after 3.5 months! This means sales can be generated a [...]
When creating Facebook Ads, knowing what options are available on the platform may be the most difficult part to master. Fasturtle's Social Media Paid Managers know the ins and outs of targeting on the platform. If this Epic Infographic makes your head spin, let us manage your Social Paid Spend for you [...]
Social media is a relatively new frontier in customer relationship management, yet it's so instrumental that it warrants its own digital marketing buzzword: Social CRM. Today on Money Radio, we were joined by Fasturtle's Director of Client Success, Bryan O'Connor, to talk about utilizing CRM tools to the greatest effect. CRM Tools for Business For [...]
On social media, everyone strives to get noticed. With all the noise, how do you get signal through to your audience? Engagement People learn to filter out uninteresting content. Choose a strategy that engages audiences with a consistent voice. Whether fun and playful, serious and confrontational or curious and inquisitive, your social media persona should [...]
Verifying your business’ Google My Business (GMB) account has always been a vital step in helping your business be found in the giant search engine used 40,000 times every second. With over 3.5 billion searches a day, marketing teams sees Google as one of the most competitive and critical places for your business to have [...]
Any business owner worth their salt will tell you how important it is to foster a positive reputation among local consumers. A poor reputation will hurt your ability to attract new customers around your location and could cause you to lose your existing customers - especially in this day and age, where word of mouth [...]
While large corporations often employ entire teams dedicated solely to marketing with social media, social media marketing for small businesses looks a lot different. Smaller businesses generally do not have the staff nor the budget to take on extensive social media campaigns. Still, marketing with social media can have a large impact for small businesses, [...]
The Social Media Manager Social media marketing refers to the process of gaining traffic or attention by using a combination of the many social media websites available. Boosting interaction online is the goal of content marketing professionals who perform social media marketing for small businesses. Content strategy is increasingly important for local businesses. SEO can [...]
