Are you thinking of partnering with a Phoenix or Scottsdale SEO agency and putting PPC advertising to work for your business? Here’s how to do both –and see twice the bang for your buck. How Does PPC Marketing Work? The PPC marketing model is one that follows the pay-as-you-go principle that has become so popular [...]
When it comes to modern business success, much of what you focus your time and energy on will be digital marketing. Maybe your business has nothing to do with the internet – and maybe your target audience isn’t even a demographic that heavily uses the internet. But that doesn’t mean a digital marketing agency can’t [...]
If you live on planet earth, odds are you know someone owns and uses a smartphone or tablet. The newest Pew Internet study shows that 95 percent of Americans own a cell phone, and 77 percent of cell phone owners use a smartphone. For young people ages 18 to 29, cell phone ownership is at [...]
RankBrain is Coming Well, actually, it’s already here and has been since 2015. Google’s RankBrain is an AI – artificial intelligence – that is learning and contributing to search results. The primary goal is to provide the user with the best quality and most relevant content in response to their query. The secondary goal is [...]
Search Engine Optimization, or SEO, is the process of increasing your business’s placements within search engine results. As your business moves higher up within the list, more and more web traffic will be directed to your site. On-Site and Off-Site SEO can be broken down into two categories: on-site and off-site. On-site SEO involves modifying [...]
From Home Depot and Target to major breaches like Equifax, in which 143 million customers of the credit reporting service had their personal and financial information stolen, hackers continually develop methods to gain access to websites and, more importantly, user information through various technology & devices. According to the 2016 IRTC Report: Businesses were the [...]
If you build it, will they come? Thankfully, with campaign tracking, you don't have to wonder where they come from. To track ROI from organic SEO, it's not enough to simply track page views. Instead, track specific actions by the user that result in leads and new customers. What Are Tracking Tokens? If you've ever opened [...]
Starting in October, Chrome will show security warnings on all HTTP web pages that have forms. This is part of Google’s move to protect user information by eventually displaying warnings on all HTTP pages. Chrome already displays the "Not Secure" warning on HTTP web pages where users enter passwords or credit card information, and it's [...]
Today on Money Radio, Armando Nava joined us to discuss criminal law and DUIs in Arizona. As one of Fasturtle's clients, he also shared his experience with PPC ads driving revenue at his law firm. Thanks, brother! Hopefully, you won't be in a position to need his legal advice, but you can at least tune [...]
Search engine optimization strategies change based on Google announcements and industry studies, in which digital pros test and analyze SEO performance. It’s our job to keep up with the latest and adapt our SEO strategies accordingly. Links: Not Just for Sausages Links come in at the top of Google ranking factors. Incoming links from other [...]
