Search Engine Optimization, or SEO, is the process of increasing your business’s placements within search engine results. As your business moves higher up within the list, more and more web traffic will be directed to your site. On-Site and Off-Site SEO can be broken down into two categories: on-site and off-site. On-site SEO involves modifying [...]
From Home Depot and Target to major breaches like Equifax, in which 143 million customers of the credit reporting service had their personal and financial information stolen, hackers continually develop methods to gain access to websites and, more importantly, user information through various technology & devices. According to the 2016 IRTC Report: Businesses were the [...]
If you build it, will they come? Thankfully, with campaign tracking, you don't have to wonder where they come from. To track ROI from organic SEO, it's not enough to simply track page views. Instead, track specific actions by the user that result in leads and new customers. What Are Tracking Tokens? If you've ever opened [...]
Starting in October, Chrome will show security warnings on all HTTP web pages that have forms. This is part of Google’s move to protect user information by eventually displaying warnings on all HTTP pages. Chrome already displays the "Not Secure" warning on HTTP web pages where users enter passwords or credit card information, and it's [...]
Today on Money Radio, Armando Nava joined us to discuss criminal law and DUIs in Arizona. As one of Fasturtle's clients, he also shared his experience with PPC ads driving revenue at his law firm. Thanks, brother! Hopefully, you won't be in a position to need his legal advice, but you can at least tune [...]
Search engine optimization strategies change based on Google announcements and industry studies, in which digital pros test and analyze SEO performance. It’s our job to keep up with the latest and adapt our SEO strategies accordingly. Links: Not Just for Sausages Links come in at the top of Google ranking factors. Incoming links from other [...]
As of January 2017, according to statisticbrain there was an estimated 898 billion Web pages indexed on Google. For businesses looking to leverage the Internet to find customers, that number can be intimidating, especially given how many changes are occurring in the digital space as Google looks at Voice Search, AI, Machine Learning and [...]
So you want to rank on search engines for long tail phrases. As you should, long tail phrases are a clearer indicator of searcher intent so they give you a better idea of where a customer is in their journey. But, these phrases often lack volume of shorter phrases so their value is not always [...]
If you run a smaller-sized business, then marketing to customers outside of your area of service doesn't make much sense. Not only will you be targeting people that can't use your services or products, but you'll be competing with even more businesses, which is a waste of resources that makes it difficult to target customers [...]
So you want to rank on search engines for long tail phrases. As you should, long tail phrases are a clearer indicator of searcher intent so they give you a better idea of where a customer is in their journey. But, these phrases often lack volume of shorter phrases so their value is not always [...]
