If you run a smaller-sized business, then marketing to customers outside of your area of service doesn't make much sense. Not only will you be targeting people that can't use your services or products, but you'll be competing with even more businesses, which is a waste of resources that makes it difficult to target customers [...]
So you want to rank on search engines for long tail phrases. As you should, long tail phrases are a clearer indicator of searcher intent so they give you a better idea of where a customer is in their journey. But, these phrases often lack volume of shorter phrases so their value is not always [...]
What Exactly is SEO? Search Engine Optimization or SEO has been around in various forms and under different names since the mid-1990s. With the dramatic changes taking place throughout the internet, SEO has changed accordingly, and it is more important than ever to understand SEO for small business owners, SEO for franchises and how SEO [...]
Building a strong online presence and SEO strategy is your number one priority. Now what Google and the other search engines are doing is looking at more brand metrics than previously. These are the pages and websites which will be made more favorable by the search engines. And this is why you want to catch [...]
It used to be if your company didn’t pay much attention to search engine results or SERPs, it didn’t seem that important. That has all changed; understanding that SEO is vital to your business will set you apart from the crowd. Just how do you do that? Consider your website to be a customer’s window [...]
Social media has become one of today's best marketing strategies. Yet, many businesses don't use it or use it poorly. How do you integrate social media into your marketing strategy? Some of the advantages of using social media include: • Discovery of new audiences. Social media will open up a whole new world of potential [...]
You understand the importance of SEO and want to expand your company's online presence and improve your search engine rankings. When you go looking for a search engine optimization services in your locale, you're amazed at the results you get. There are literally hundreds to choose from. So, which Scottsdale SEO firm is the right [...]
If you are working on developing your web presence you have probably heard of SEO, but do you fully understand what it is and how to use search engine optimization techniques to make your site the best it can be? SEO marketing is a key part of any company’s online strategy, so it is important [...]
What is organic SEO and what role does it play in developing your web presence with SEO marketing? Read on for information about this strategy along with search engine optimization tips built just for organic SEO. Organic SEO is search engine optimization that is not shady or underhanded. In other words, it is a good [...]
Search engines are growing smarter thanks to changes in how they index sites and allow users to search. Semantic indexing does not just search for words and phrases within a page – it is a type of intelligent searching, which works to understand the intent of each searcher and the context of their search terms. [...]
