If you own a restaurant, you're likely to use a combination of old-fashioned word-of-mouth and modern online advertising to grow your business. Since many of your customers will learn about you online, it is essential that your local SEO is as good as possible. Google's search algorithm uses over 200 factors when ranking websites, so [...]
It is no secret that search engine optimization is a crucial part of running an HVAC company. However, with so many different aspects of SEO, it can be difficult to know where to start. The following blog post will go over some tips and tricks for improving your SEO efforts for your HVAC business. 1. [...]
Content marketing is essential to your overall SEO strategy. Content marketing refers to the process of using online content, such as blogs and social media posts, to attract new customers and strengthen customer relationships. Because it's a two-way conversation between you and your customers rather than just an advertisement, content marketing tends to be more [...]
The Internet offers opportunities for businesses that want to grow, but it's also a competitive venue. Assume that your competitors also want to use technology to connect with the same customer base. How can you get the leg up? Search engine optimization or SEO offers a way to more naturally attract consumers without annoying them [...]
If you're a small to medium-sized remodeling company, it's important to know that the digital age and its advancements haven't left you untouched. The remodeling market is currently a hive of activity, and although business is booming, you still need to make sure your online visibility is sharper than your competitors. Your customers now spend [...]
Small businesses have little margin for error. But when you get it right, small businesses can grow exponentially by providing consumers with the options they cannot get from your competitors. In today's marketplace, you will need a digital presence to reach those customers. Here are some questions and answers about the importance of digital marketing [...]
It can be challenging to keep pace with the changing digital marketing landscape. Many of the tips and tricks you learned for search engine marketing two to three years ago, or even just last year, may no longer apply. This uncertainty can leave you feeling unsure about the effectiveness of your digital marketing campaigns. To [...]
Although there was once a time where businesses might not have needed a website to thrive, those days are long gone. Now, it's no longer enough to merely have a website; it also needs to be optimized properly so that customers can find you online. Search engine optimization involves a number of techniques -- and [...]
Fasturtle's CEO Eric Olsen and Creative Director Amanda Sett were featured on Valley Business Radio X! Listen to their insight on the art and science behind digital marketing, SEO, and social media. LISTEN HERE
95% of all search traffic goes into the first page of search results. To illustrate, try to recall the last time you went to the second page when you were searching for something. It rarely ever happens. Unless you’re really desperate, there’s no way you’d go as far. This only strengthens SEO’s hold over our [...]
